Nascar renews long-running Goodyear partnership

North American stock car-racing series Nascar has extended its partnership with tyre manufacturer Goodyear.

Under the new multi-year agreement, Goodyear will retain its position as the official tyre of Nascar. The deal covers Nascar’s top three national series.

The partnership began in 1954 and is one of the longest-running sponsorship agreements in sport. Goodyear has been the exclusive tyre supplier for Nascar’s top three series since 1997.

Rich Kramer, chairman, chief executive and president of Nascar, said: “We are tremendously proud of the pivotal role Goodyear plays in the best racing competition in the world and excited that Nascar drivers will be crossing the finish line on Goodyear tyres in the years ahead.

“With this new agreement in place, we celebrate our enduring relationship with Nascar and the continuing value of Nascar to the Goodyear brand.”