Motorsport
Formula E secures title sponsor for Italian, Uruguayan races
Niobium supplier CBMM Niobium has agreed a deal to title sponsor this year’s Formula E races in the Italian capital of Rome and Punta del Este, Uruguay.
Partners sign up for new World Touring Car Cup
Japanese tyre manufacturer Yokohama and fuel producer Panta Racing have been named as partners of the new World Touring Car Cup motor-racing series.
Tommy Hilfiger returns to Formula One with Mercedes
Formula One motor-racing team Mercedes has entered into a partnership with US fashion and lifestyle brand Tommy Hilfiger.
BP extends wide-ranging deal with Renault F1 team
Multinational oil and gas company BP has extended and expanded a partnership with Formula One motor-racing team Renault.
Haas F1 teams up with Jack & Jones
Men’s clothing brand Jack & Jones has signed a sponsorship deal with US Formula One motor-racing team Haas F1.
McLaren brings in new technology partner
Wireless communications provider Airgain has agreed a partnership with Formula One motor-racing team McLaren.
Mapfre steps up backing of Renault’s F1 team
Spanish insurance group Mapfre has extended and expanded its partnership with Renault to become a main sponsor of the French Formula One motor-racing team.
World Rally Championship signs up official timekeeper
Swiss watch brand Anonimo has entered into a partnership with the World Rally Championship motorsport series.
McLaren seeks to tap into business community with CNBC tie-up
Formula One motor-racing team McLaren has agreed a partnership with global business news channel CNBC.
Qatar Airways broadens partnership with Formula E
Qatar Airways has agreed to expand its partnership with the Formula E electric car-racing series.
Alma upgrades sponsorship of MotoGP team
Alma Group has agreed a deal to become the new title sponsor of MotoGP World Championship motorcycling team Pramac Racing.
Michelin backs new Formula E support series
French tyre manufacturer Michelin has signed up as the first sponsor of the Jaguar I-Pace eTrophy, the new support series of the Formula E electric car-racing championship.
ABB to push electric mobility vision with Formula E title sponsorship
The Formula E electric car-racing series has today (Tuesday) unveiled a title sponsorship agreement with Swiss industrial technology company ABB.
Formula E lands title sponsor – report
The Formula E electric car-racing series has reportedly signed a title sponsorship agreement with Swiss industrial technology company ABB, while Swiss private banking group Julius Baer has been unveiled as the naming-rights sponsor of the inaugural Zurich ePrix.
Richard Mille returns to sponsor Race of Champions
Luxury watchmaker Richard Mille has agreed a deal to sponsor the upcoming edition of the Race of Champions motor-racing event.
BMW: Taking an e-mobility lead through motorsports
German luxury car brand BMW has upped its investment in the Formula E motor racing series to promote the BMW i range of hybrid and electric cars and claim a leadership position in the fast-growing e-mobility sector.
BMW pursues e-mobility lead with Formula E double deal
German luxury car brand BMW has signed a multi-year extension to remain Official Vehicle Partner of the Formula E race series as it continues to press its claim as a leader in the electric mobility sector.
Formula One 2017: CSM’s Scott Branch shares 5 things learned in the first season under Liberty
Sports Sponsorship Insider invited Scott Branch, head of communications, Motorsports at the CSM Sport & Entertainment, to look back on the Formula One season and highlight five things the agency learned from the series' first year under new owners Liberty Media.