HomeInterviewDrinks - BeerMotorsport

Heineken and Formula One: Interview with Hans Erik Tuijt, director global sponsorships at Heineken International

To access this content requires a subscription

Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com

Related Articles

Motorsport
Drinks - Beer

Heineken has invested significantly in a five-year Official Partner deal with Formula E, targeting the sport's growing fan base among millennial and Gen-Z consumers
Motorsport
Agency

Scott Branch, CSM’s head of marketing communications, Motorsport, reviews the 2018 Formula One season and highlights what we can expect in 2019

Related News

Motorsport
Motorcycles

Formula E team Envision Virgin Racing has signed a multi-year sponsorship deal with motorcycle brand Harley-Davidson
Motorsport
Drinks - Soft Drinks

Nascar has rejected a one-year extension offer from Nascar Cup title partner Monster Energy – paving the way for a new multi-partner, multi-tier sponsorship approach in 2020.
Motorsport
Clothing - Non Sports

Italian shoe and clothing manufacturer Geox has agreed a title sponsorship deal for the country’s round of the Formula E electric racing series.
Motorsport
Consumer Electronics

Japanese consumer electronics company JVCKenwood has renewed its sponsorship of the World Touring Car Cup (WTCR) motorsport series