Motorsport
Singapore Airlines extends title sponsorship of F1 race
Singapore Airlines has renewed its title sponsorship of the Singapore leg of the Formula One motor-racing championship.
BMW steps up Formula E ties with Berlin race deal
German automotive manufacturer BMW has agreed a deal for its BMW i brand to title sponsor the Formula E electric car-racing event in the German capital of Berlin.
World RX renews with logistics partner
The World Rallycross Championship (World RX) motor-racing series has extended its partnership with global logistics company Woodland Group.
Modis backs Formula E
IT, engineering and life science solutions company Modis has entered into a partnership with the Formula E electric car-racing series.
Formula E renews with power partner
Italian electricity and gas company Enel has extended its partnership with the Formula E electric car-racing championship.
Tag Heuer takes touring car backing into WTCR
Swiss watch manufacturer Tag Heuer has been unveiled as a sponsor of the newly-formed World Touring Car Cup (WTCR).
Dell Technologies: Raising awareness of Dell-EMC merger
Mercedes to promote EQ brand through Formula E
Mercedes EQ, the new product and technology brand for electric mobility of German automotive manufacturer Mercedes-Benz, has agreed a deal to sponsor the European leg of the Formula E electric car-racing series.
Speedway Motorsports signs rideshare partner
Speedway Motorsports, which operates a number of racetracks in North America, has entered into a partnership with crowd-powered travel company Rally.
Thomas Cook Sport extends F1 commitment to Mercedes
Formula One motor-racing team Mercedes has entered into a partnership with UK-based sports travel operator Thomas Cook Sport.
Dell Technologies joins top echelon at McLaren
The McLaren Formula One team has signed a multi-year partnership with Dell Technologies – the first global partnership made by the company since its merger with EMC in 2016.
Lenovo links up with Ferrari
IT and tech company Lenovo has sealed a multi-year sponsorship deal with the Ferrari Formula One motor-racing team.
PNC Bank makes move into sports sponsorship with Nascar deal
US financial services company PNC Bank has agreed its first major sports sponsorship through a deal with North American stock car-racing series Nascar.
Force India signs halo sponsor
Formula One team Force India has signed a sponsorship deal with footwear brand Havaianas for the start of the motor-racing series’ 2018 season in Melbourne, Australia this weekend.
Afriquia returns to sponsor WTCR season-opener
Moroccan fuel station operator Afriquia has been unveiled as the title sponsor of the World Touring Car Cup’s (WTCR) season-opening race in Marrakech.
NHRA renews with Papa John’s
Pizza delivery company Papa John’s has extended its sponsorship deal with North American motorsport organisation the National Hot Rod Association (NHRA).
McLaren harnesses new sponsorship opportunity with Gandys
Formula One motor-racing team McLaren has agreed a sponsorship deal with British lifestyle brand Gandys.
Formula One extends long-running DHL partnership
Global logistics company DHL has renewed its sponsorship of the Formula One motor-racing championship, through which it will become the first official partner of the F1 eSports Series.