North American computer numerical control (CNC) machine tool builder Haas Automation has agreed a deal with Formula One motor-racing team Ferrari.
Diageo-owned vodka brand Smirnoff has committed the lion’s share of its global sponsorship budget for this year to a one-year major partner deal with the Force India F1 team. The deal was announced on May 1, ahead of the Spanish Grand Prix, the fifth race of the Formula One season.
Singapore Airlines has replaced telecommunications company SingTel as title sponsor of the Formula One Singapore Grand Prix. Singapore Airlines will pay S$10m (€5.8m/$8m) to $15m per year under a deal signed in April.
Italian clothing company Alpinestars has extended its partnership with Formula One motor-racing team Force India.
US-based automotive lifestyle company Cavallino Group has signed an agreement to become the official clothing supplier for Formula One motor racing team Williams.
Formula One motor racing team Force India has entered into a sponsorship agreement with vodka brand Smirnoff.
Formula One motor racing team Mercedes has entered into a partnership with Swiss cycling apparel and equipment company Assos.
Men’s shaving and toiletries brand Gillette has extended its official partnership with the McLaren Mercedes Formula One motor-racing team.
State-owned Singapore Airlines has reached a two-year title sponsorship agreement for Formula One’s Singapore Grand Prix.
US sandwich chain Subway is pondering a move into Formula One that would mirror its sponsorship strategy for the Nascar American stock car racing series
The Lycamobile Group has this month expanded its sports sponsorship portfolio, announcing a new partnership with Powerboat P1 that will see it become the Official Mobile Partner to the race series in 2014 through its flagship brand, Lycamobile – the prepaid mobile SIM card provider for international calls.
Formula One motor racing team Force India has announced a new sponsorship deal with UK-based pharmaceutical group Auden Mckenzie.
Japanese carmaker Toyota has become the first Founding Partner of the Daytona International Speedway in Florida, in a deal from 2015 to 2025.