Motorsport
Formula E extends with founding partner Tag Heuer
Swiss watch manufacturer Tag Heuer has renewed its partnership with the Formula E electric car-racing series.
IndyCar signs up title sponsor for safety team
US medical transportation company American Medical Response (AMR) has entered into a partnership with the IndyCar North American motor-racing series.
Sauber teams up with Garage Italia
Formula One motor-racing team Sauber has entered into a partnership with vehicle customisation services provider Garage Italia.
Oscaro adds European Rally Championship to sponsorship portfolio
Online automotive spare parts retailer Oscaro has agreed a deal to sponsor the European Rally Championship.
Force India signs new Mexican partner
Formula One motor-racing team Force India has entered into a partnership with Mexican oil and gas company Pemex.
Force India secures new sponsor
Industrial engineering company Duo has agreed a sponsorship deal with Formula One motor-racing team Force India.
Renault Sport and LaLiga strike innovative partnership
Formula One motor-racing team Renault has entered into a wide-ranging partnership with LaLiga, the organising body of the top two divisions of Spanish club football.
Claro signs up to sponsor Sauber
Formula One motor-racing team Sauber has entered into a partnership with Claro, a subsidiary of Latin American telco America Movil.
Philip Morris unveils smoke-free vision under expanded Ferrari deal
US cigarette and tobacco company Philip Morris International has pledged to work with Ferrari to promote smoke-free products after confirming an extension of its long-running partnership with the Formula One motor-racing team.
Petrobras returns to F1 with McLaren deal
Brazilian oil company Petrobras has agreed a sponsorship deal with Formula One motor-racing team McLaren.
Sauber scores sponsorship hat-trick
Formula One motor-racing team Sauber has signed premium partnerships with eyewear brand Carrera and luxury watchmaker Richard Mille, while it has also agreed a sponsorship deal with Italian sportswear manufacturer Kappa.
Renault Sport partners with Alibaba-owned Tmall
Formula One motor-racing team Renault has agreed a sponsorship deal with business-to-consumer retail marketplace Tmall, which is owned by Chinese e-commerce company Alibaba.
Axalta rekindles Nascar ties
Liquid and powder coatings manufacturer Axalta Coating Systems has agreed a new partnership with North American stock car-racing series Nascar.
Red Bull Racing secures eyewear partner
Formula One motor-racing team Red Bull Racing has entered into a partnership with US eyewear manufacturer DITA.
Force India lands new partner
German lubricants manufacturer Ravenol has entered into a partnership with Formula One motor-racing team Force India.
Williams F1 teams up with Acronis
Formula One motor-racing team Williams has entered into a partnership with hybrid cloud data protection company Acronis.
Renault backs returning French Grand Prix
French automotive manufacturer Renault has agreed a deal to sponsor Formula One’s French Grand Prix, which returns to the motor-racing series’ calendar in 2018 after a 10-year absence.
McLaren signs wide-ranging Dell partnership
Formula One motor-racing team McLaren has agreed a sponsorship deal with US IT company Dell Technologies.