Ice Hockey
NHL signs licensing agreement with Tailored Brands
The National Hockey League has entered into a multi-year licensing agreement with Men’s Wearhouse, Moores Clothing for Men and Jos. A.
Sandal maker ISlide signs NHL licensing agreement
Custom sandal brand ISlide has entered into a two-year licensing deal with the National Hockey League to manufacture and distribute footwear products and designs featuring NHL team logos.
NHL announces five-year Truly Hard Seltzer partnership
The National Hockey League has named the Boston Beer Company's Truly Hard Seltzer its official hard seltzer partner in a five-year deal
Novartis extends backing of EV Zug
Healthcare company Novartis has renewed its sponsorship of Swiss ice hockey team EV Zug for a further three seasons
Unibet becomes New Jersey Devils’ latest sports betting partner
The National Hockey League's New Jersey Devils have signed a "significant" multi-year sponsorship deal with sports betting platform Unibet
Unibet becomes New Jersey Devils’ latest sports betting partner
The National Hockey League's New Jersey Devils have signed a "significant" multi-year sponsorship deal with sports betting platform Unibet
Arizona Coyotes partner with Mountain America Credit Union
The National Hockey League's Arizona Coyotes have announced a multi-year partnership with financial services company Mountain America Credit Union
Tissot, Swiss extend commitment to Swiss Ice Hockey
The Swiss Ice Hockey Federation has extended deals with two of its major sponsors, watchmaker Tissot and the Swiss airline
Liqui Moly renews sponsorship of IIHF Worlds
German motor oil manufacturer Liqui Moly has extended its sponsorship of the International Ice Hockey Federation’s (IIHF) World Championship ahead of the 2020 edition in Switzerland.
Betsson extends backing of Swedish Hockey League
The Betsson Group of sports betting and casino gaming sites has renewed its sponsorship of the Swedish Hockey League (SHL)
Golden Knights announce partnership with The Juice Standard
The National Hockey League's Vegas Golden Knights have signed a multiyear partnership with The Juice Standard, a Las Vegas-based cold-pressed juice restaurant.
SugarHouse Casino partners with Philadelphia Flyers, Wells Fargo Center
The Philadelphia Flyers and Wells Fargo Center have entered into an agreement with SugarHouse Casino and PlaySugarHouse.com to become their official sportsbook partners
KHL renews with sponsors, hails new data offering
Russia’s Kontinental Hockey League has extended sponsorship deals with Hankook, MegaFon, Mastercard and SOGAZ for its 2019-20 season, along with detailing what it claims to be a data project that is t…
Symetra becomes inaugural founding partner of Seattle NHL team
Symetra Life Insurance has been named the inaugural founding partner and sponsor of Seattle’s expansion National Hockey League franchise.
Unibet to sponsor Sweden’s HockeyAllsvenskan
Betting operator Unibet has struck a deal to serve as the main sponsor of the HockeyAllsvenskan, the top division of ice hockey in Sweden.
Unibet said that the deal is worth SEK25m (€2.3m/$2.6
SunTrust-BB&T bank merger will create Truist brand name
Major US bank merger will create a new corporate name for a variety of major sports facilities and events, including Atlanta's SunTrust Park
Toyota secures naming rights to multi-use Ontario, California arena
Toyota’s dealership association in southern California has signed a 10-year naming rights deal for the main sports and entertainment arena in Ontario, California.
Dunkin’ extends multi-faceted NHL deal
Popular Massachusetts-based coffee and baked goods chain signs multiyear extension to retain US rights with the league