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SugarHouse Casino partners with Philadelphia Flyers, Wells Fargo Center

The Philadelphia Flyers and Wells Fargo Center have entered into an agreement with SugarHouse Casino and PlaySugarHouse.com to become their official sportsbook partners.

The multiyear deal includes two branded sports lounges inside the Wells Fargo Center, which will open in time for the Flyers’ 2019-20 National Hockey League regular-season opener on Oct. 9.

Fans will be able to watch the Flyers and other sports events on nearly 100 screens throughout the lounges, while betting on the action via their mobile devices.

Sports betting was legalized in Pennsylvania in November 2018, with online sports betting following in May this year.

There will also be a marketing partnership which includes advertising inside the arena’s seating bowl and throughout the concourses as well as radio, billboards, and digital media placements.

SugarHouse Casino, along with its online and mobile complements, is rebranding as Rivers Casino Philadelphia, later this year. The sports lounges at Wells Fargo Center will reflect the new Rivers brand.