Hockey
Hockey India League mines new title sponsor
State-owned mining company Coal India Limited has been named title sponsor of the 2016 edition of the Hockey India League club competition.
Hockey Australia enrols with Curtin University
Hockey Australia, the governing body of the sport in the country, has agreed a partnership with Curtin University, one of Australia’s leading educational institutions.
Indian hockey wins on sponsorship value, not medals
NTPC joins Hockey World League Final roster
State-owned energy provider NTPC has been unveiled as an official partner of the 2015 Hockey World League Final in Raipur, India.
Hockey India mines partnership for World League Final
Hockey India, the body that governs the sport in the country, has named Coal India Limited and its subsidiary company South Eastern Coalfields as official partners of the upcoming men’s Hockey World League Final event, which begins next month.
Hero seals title sponsorship of Hockey World League final
Motorcycle manufacturer Hero has been unveiled as the title sponsor of the 2015 Hockey World Cup League final in Raipur, India.
Rabobank signs on for 2015 EuroHockey Championships
Dutch financial services company Rabobank has signed up as a partner of the 2015 EuroHockey Championships in a deal that furthers its backing of the sport
FIH illuminated by Musco renewal
The International Hockey Federation (FIH) has signed a two-year extension to its preferred supplier agreement with lighting technology company Musco Lighting.
Unibet UK: Second-tier sports drive UK customers
Online gambling operator Unibet has added title sponsorship of the 2015 EuroHockey Championships for men’s and women’s national teams to deals in cricket and darts in a bid to boost acquisition rates in the UK. The tournament will be staged this August in London at the Queen Elizabeth Olympic Park, site of the London 2012 Olympic Games.
Unibet backs EuroHockey to lift acquisition rates
England Hockey, the governing body for the sport in England, this month signed online gambling operator Unibet as title sponsor of the 2015 EuroHockey Championships for men’s and women’s national teams.
ERGO: Building on German national teams
German insurance company ERGO is looking to intensify its efforts around national sports association sponsorships, Andrea Hoelken, head of strategic marketing at ERGO, told Sports Sponsorship Insider.
Irish Hockey League recruits EY as title sponsor
Professional services company EY has agreed a deal to become title sponsor of the new Irish Hockey League domestic club competition.
The Project Group nets Hockey Australia partnership
Singapore-based project management and consultancy company The Project Group has agreed to become a major partner of Australia’s men’s and women’s national hockey teams.
Unibet snaps up EuroHockey Championships title sponsorship
Online gambling operator Unibet has signed up as the title sponsor of the 2015 EuroHockey Championships.
Sportlobster: Integrating rights-holders with its platform
Rights-holders looking to partner with sports social media platform Sportlobster must first understand the brand’s offering and integrate with it, the brand told Sports Sponsorship Insider.
Kyocera extends with DHB and Borussia Monchengladbach
The German arm of printing products and software company Kyocera Document Solutions has consolidated its sporting presence in the country by renewing commercial ties with the German Hockey Association (DHB) and Bundesliga football team Borussia Monchengladbach.
Cairn India backs hockey’s Champions Trophy
Crude oil producer Cairn India has signed up as a sponsor of the 2014 Champions Trophy men’s hockey tournament.
MCL fuels India’s Champions Trophy
Hockey India has announced Mahanadi Coalfields Limited as a principal partner of the forthcoming Champions Trophy men’s national team tournament.