Hockey
NALCO backs hockey’s Champions Trophy
Mining group National Aluminium Company Limited (NALCO) has signed up to become an associate sponsor for the forthcoming 2014 Champions Trophy men's national team hockey tournament in India.
Tata Steel forges Champions Trophy tie-up
Indian manufacturing giant Tata Steel has signed on as an associate sponsor of men’s hockey tournament the 2014 Champions Trophy, which takes place in the city of Bhubaneswar from December 6-14.
Hockey Australia mines Fortescue renewal
Iron ore producer Fortescue Metals Group has agreed a two-year extension to its sponsorship of Australia’s men’s hockey team through 2016.
Hockey India extends kit partnership
The Hockey India governing body has extended a partnership with sportswear manufacturer Shiv Naresh for three years, from 2015 to 2017.
Australian Hockey League brings in presenting sponsor
Australian IT company Premier Technology Solutions has agreed a two-year deal to become the presenting sponsor of the Australian Hockey League under a wider deal with the Hockey Australia governing body.
England Hockey sticks with Notts Sport
Synthetic surfacing supplier Notts Sport has reached an agreement to become England Hockey’s first-ever official facilities partner.
DLA Piper supports South Africa’s Hockey World Cup campaign
Multi-national law firm DLA Piper is to sponsor the South Africa men’s national hockey team for the duration of the 2014 Men’s Hockey World Cup.
DHB gains BASF support ahead of World Cup
International chemical company BASF has agreed to become a partner of the German Hockey Federation (DHB) until the end of 2020.
SuperSport backing South Africa’s Hockey World Cup campaign
Pay-television broadcaster SuperSport, which operates in sub-Saharan Africa, is to sponsor the South Africa men’s national hockey team during the 2014 Men’s Hockey World Cup.
DHB nets Ergo extension ahead of World Cup
The German Hockey Federation (DHB) has extended its premium partnership with insurance group Ergo for two years until March 2016.
DHB renews with Kyocera ahead of Hockey World Cup
The Kyocera Document Solutions arm of Japanese electronics manufacturer Kyocera has extended its premium partnership with the German Hockey Federation (DHB) to cover this year’s Hockey World Cup.
Reece Australia ousts Adidas as German hockey partner
Hockey apparel and equipment manufacturer Reece Australia has agreed a kit deal with the German Hockey Federation (DHB) covering the next two editions of the summer Olympics.
KNHB makes over €4.2m from World Cup partners
The Royal Dutch Hockey Association (KNHB) is generating over €4.2m ($5.8m) per year from central sponsors for its 2013 to 2016 commercial cycle as it prepares to host the men’s and women’s Hockey World Cups in May.
ABN Amro: Bank moves to consolidate focus on key market
State-owned Dutch bank ABN AMRO is set to overhaul its sponsorship strategy in the summer of 2014 and stablise its focus on partnerships with properties in the Netherlands, Ernst Boekhorst, manager of sponsoring and events at ABN AMRO and director of the ABN AMRO foundation, told Sports Sponsorship Insider.
PSO gets behind Pakistan Hockey Federation
Pakistan State Oil has announced a wide-ranging one-year sponsorship agreement with the Pakistan Hockey Federation which will include the launch of a team to take part in the governing body’s competitions.
Yes Bank invests in Hockey India League
Indian private banking group Yes Bank has signed a multi-year sponsorship agreement with the Hockey India League ahead of its 2014 season.
Hockey India signs apparel deal with Shiv Naresh
The Hockey India governing body has appointed Shiv Naresh as its apparel partner for its national teams, along with the Hockey India League club competition.
Kyocera gets behind Germany’s EuroHockey campaign
Kyocera Document Solutions has enhanced its partnership with the German Hockey Federation (DHB) to take on shirt sponsorship rights for the men’s and women’s national teams at the upcoming EuroHockey Championships.