Unibet UK: Second-tier sports drive UK customers

Online gambling operator Unibet has added title sponsorship of the 2015 EuroHockey Championships for men’s and women’s national teams to deals in cricket and darts in a bid to boost acquisition rates in the UK. The  tournament will be staged this August in London at the Queen Elizabeth Olympic Park, site of the London 2012 Olympic Games.

This content is available to SportBusiness Sponsorship subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here