Golf
LPGA tees up Acer partnership
The Ladies Professional Golf Association has reached a deal to make information and communication technology company Acer one of its marketing partners.
Avantha Group ends sponsorship of Indian golf tournament
India has lost its leading golf tournament after the Avantha Group withdrew its title sponsorship of the country’s sole European Tour event citing the effects of the Indian economic climate.
Sanderson Farms seals PGA Tour partnership
Frozen food specialist Sanderson Farms has sealed a three-year title sponsorship of the PGA Tour event at Annandale Golf Club in Madison, Mississippi following a successful trial at the 2013 edition.
Travis Perkins builds on Senior Masters partnership
British builders’ merchants and home improvement retailer Travis Perkins has agreed a one-year extension to its title sponsorship of golf’s Senior Masters through to 2014.
Asian Tour feeds commercial hunger with Subway partnership
US-headquartered multinational sandwich chain Subway has entered into a commercial agreement to become the official quick service restaurant of golf’s Asian Tour.
Lindt secures title sponsorship for Italian Open
The Italian subsidiary of Swiss chocolatier Lindt, Lindt Italia, has taken on the title sponsorship of the 2013 Italian Open golf tournament.
Malaysian conglomerate aims for global boost with EurAsia Cup
Malaysian conglomerate DRB-HICOM Berhad has been announced as the presenting partner of the new team matchplay golf tournament launched by the European Tour and Asian Tour.
Ryder Cup Europe secures local partner for 2014 tournament
Highland Spring has signed an exclusive official supplier agreement with Ryder Cup Europe to be the official water supplier to the 2014 Ryder Cup golf tournament at Gleneagles in Scotland.
Northwestern Mutual earns World Challenge naming rights
US financial services company Northwestern Mutual has reached a deal with the Tiger Woods Foundation to become the title sponsor of its 15th annual World Challenge golf event.
Talisker returns to back Australian Masters
Premium drinks business Diageo Australia has extended its title sponsorship deal for the Australian Masters, with the company’s Talisker brand set to back the 2013 edition of the golf tournament.
Mercedes-Benz drives away with PGA of America renewal
Mercedes-Benz has agreed to extend its partnership with the PGA of America golf organisation through to the end of 2017.
Ecco gets behind Europe’s Solheim Cup bid
Danish footwear manufacturer Ecco has been named as the official footwear supplier to the 2013 European Solheim Cup team.
Bridgestone tees up WGC extension
Tyre manufacturer Bridgestone has extended its title sponsorship of the World Golf Championships-Bridgestone Invitational tournament at Firestone Country Club in Akron, Ohio through to 2018.
PGA Tour seals MetLife partnership
MetLife has agreed a four-year deal to become an official marketing partner of golf’s PGA Tour and Champions Tour.
KitchenAid extends PGA Seniors deal
Kitchen appliances manufacturer KitchenAid has extended its presenting sponsorship of golf’s Senior PGA Championship until 2018.
VcG lends support to 2015 Solheim Cup
German golf club VcG has agreed to become an official sponsor of the Solheim Cup women’s golf event, which is scheduled to take place in the country for the first time in 2015.
Mercedes uses Majors to roll out new models
German car brand Mercedes-Benz aims to use its golf sponsorship assets to drive sales of new models as part of a plan to increase car sales by 60 per cent by 2020.
Woods signs new Nike deal
Tiger Woods has signed a new deal with longstanding equipment and apparel sponsor Nike.