The Ladies Professional Golf Association has reached a deal to make information and communication technology company Acer one of its marketing partners.
The Taiwanese firm will benefit from brand activation and advertising opportunities at 12 LPGA events in 2013, building upon an established presence in women’s golf.
In May, Acer was the presenting partner for the LPGA Classic in Atlantic City, New Jersey and Taiwan’s former world No.1 Yani Tseng became a global ambassador for the company in 2012.
Acer has also partnered junior golf in Taiwan since 2002 through the Acer Golf Program.
Throughout the partnership, Acer will develop programming, advertisements and activities to coincide with key points of the LPGA season.