Golf
BMW gets behind golf’s New Zealand Open
BMW has agreed a deal to become the official sponsor of the New Zealand Golf Open, according to the New Zealand Herald newspaper.
Aberdeen Asset Management extends Scottish Open links
The Scottish Open has teamed up with Aberdeen Asset Management and the Scottish Government to extend the financial services company’s title sponsorship of the golf tournament through to 2017.
Scottish Open boosted by Turkish Airlines tie-up
The Scottish Open has unveiled Turkish Airlines as an official sponsor on the eve of the golf tournament’s 2013 edition.
John Deere to assist 2015 Solheim Cup
John Deere has reached an agreement with the Ladies European Tour to be the official golf course machinery supplier for the 2015 edition of the Solheim Cup.
Leadership: Interview with Lueder Fromm, Mercedes-Benz
Lueder Fromm head of global marketing and communication at Mercedes-Benz answers SportBusiness' questions about the thinking behind the company's golf sponsorships.
Allianz teams up with Women’s British Open
Financial services firm Allianz has strengthened its golfing ties by partnering with the 2013 Women’s British Open.
European Tour strikes newsworthy deal
UAE English-language newspaper 7DAYS has renewed its partnership as the official newspaper of golf’s World Tour Championship to take in the 2013 edition of the final event on the European Tour’s Race to Dubai.
Mercedes-Benz: Interview with Lueder Fromm, head of global marketing communication for Mercedes-Benz Cars
Interview with Lueder Fromm on Mercedes-Benz's golf sponsorships.
Kitbag adds to Ryder Cup portfolio
Kitbag has been announced as the official retail partner for golf’s 2014 Ryder Cup at the Gleneagles Hotel in Perthshire, Scotland.
Golfbreaks.com strengthens PGA ties with enhanced partnership
Golfbreaks.com has built on its relationship with the Professional Golfers’ Association by becoming an official partner and the headline sponsor of the PGA Fourball Championship for the next three years.
Woods closes in on Nike extension
Tiger Woods is close to agreeing a new deal with long-time equipment and apparel sponsor Nike, according to the ESPN.com website.
European Tour launches online TV platform
Golf’s European Tour has launched a free online television channel providing video on demand highlights of the organisation’s tournaments.
European Tour lands Turkish Airlines backing for new event
Turkish Airlines has agreed a deal to become the title sponsor of the European Tour’s new showpiece tournament in Turkey later this year.
PGA Championship tees off with Highland Spring
Highland Spring has strengthened its ties with golf by becoming an official supplier to the PGA Championship.
PGA EuroPro Tour shows its hand with 888poker renewal
The PGA EuroPro Tour developmental golf series has renewed its title sponsorship deal with 888poker for the 2013 season.
PGA Championship has clear vision with Oakley partnership
Oakley has agreed a deal to become the official supplier of eyewear at this year’s edition of the PGA Championship golf tournament.
Bettinardi Golf secures Kuchar support
Golf star Matt Kuchar has signed a new multi-year personal endorsement deal with Bettinardi Golf.
BlackBerry confirmed as Manulife Classic presenting partner
Blackberry has signed up as a presenting sponsor of the Manulife Classic LPGA event.