Golf
Canadian Women’s Open remains on track with new railway partner
The Ladies Professional Golf Association and Golf Canada have announced a three-year partnership with Canadian Pacific to make the transcontinental railway company the new title sponsor of the Canadian Women’s Open.
Farmers Insurance secures five-year extension with PGA Tour event
Automobile, home and small business insurers Farmers Insurance has extended its title sponsorship of PGA Tour golf tournament the Farmers Insurance Open by five years.
Grey Goose tees-off for three years with PGA Tour
French vodka brand Grey Goose has signed a three-year deal to become the official spirit of golf’s PGA Tour.
Mercedes-Benz chips in Australian Masters deal
German automotive giant Mercedes-Benz has reached an agreement to become a new senior partner and the official vehicle of the Australian Masters golf tournament for its 2013 and 2014 editions.
San Pellegrino refreshes DP World Tour Championship’s commercial roster
Italian beverage company San Pellegrino has agreed a deal to become an official supplier for the 2013 DP World Tour Championship, the season finale of golf’s European Tour.
InterContinental Hotels tees up PGA Tour Latinoamerica partnership
The InterContinental Hotels Group has signed a three-year deal to become the official hotel partner of golf’s PGA Tour Latinoamerica.
Nespresso tees up Ryder Cup partnership
Nespresso, the premium coffee brand of food and beverage multi-national Nestle, has been confirmed as the official coffee supplier to the 2014 Ryder Cup golf tournament at Gleneagles.
Nordea banks on Scandinavian Masters
Nordic-based financial services group Nordea has extended its title sponsorship of the Scandinavian Masters European Tour golf tournament for the next three years.
Symetra extends LPGA developmental tour deal
Financial services group Symetra has renewed its title sponsorship of the Ladies Professional Golf Association’s developmental tour until the end of the 2017 season.
DuPont signs up for 2017 Solheim Cup
Science and engineering company DuPont has been announced as the third global partner for the United States’ hosting of the 2017 Solheim Cup golf tournament.
Champions Tour announces multiple sponsor extensions
PGA Tour over-50s golf series the Champions Tour has renewed deals with the title sponsors of seven existing events.
Wolf Blass tees up partnerships with Australian golf showpieces
The IMG agency has brokered a three-year deal for Australian wine brand Wolf Blass to become the official wine supplier for the Australian Masters golf tournament.
C Spire lands title rights for Champions Tour’s MGRC
Wireless communications company C Spire has signed a three-year deal to be the presenting sponsor of the Mississippi Gulf Resort Classic (MGRC) on golf’s Champions Tour.
ISPS teams up with World Cup of Golf
The International Federation of PGA Tours has confirmed philanthropic organisation the International Sports Promotion Society as the new title sponsor of the World Cup of Golf ahead of the 2013 edition of the tournament.
Oates seals title sponsorship for Victorian Open
Professional cleaning and household products company Oates has sealed a three-year naming rights sponsorship with the Victorian Open golf event.
Hyundai retains Tournament of Champions title designation
Golf’s PGA Tour has announced a two-year extension to its deal with Hyundai for the automotive manufacturer to retain the title sponsorship of the Tournament of Champions in Hawaii through the 2014-15 season.
PGA Tour unveils Valspar partnership
The PGA Tour has agreed partnership with Valspar under which the paint and coatings firm will become the new title sponsor of the Tour’s professional golf tournament in the Tampa Bay area.
LPGA tees up Acer partnership
The Ladies Professional Golf Association has reached a deal to make information and communication technology company Acer one of its marketing partners.