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UK insurance brand Aviva has shifted its strategy from brand awareness to fan engagement in its renewal as naming rights partner of the Aviva Stadium in Dublin.
Austrian Bundesliga football club SK Rapid Vienna this month struck a 10-year deal, from 2016 to 2026, with Allianz Group Austria, the Austrian arm of the global insurance company, for the naming rights to the club’s new stadium.
Spain-based insurance brand Mapfre this month signed a deal to become the stadium naming rights partner for Major League Soccer’s Columbus Crew.