Gaelic Sports
Bord Gais: Consideration in communities key for brand
Sponsorship deals from December 21 to January 26
New main sponsor signs on for GAA’s hurling championship
GAA signs up Littlewoods as top-tier partner
Sponsorship deals from December 9 to January 26
GAA brings in Sure as statistics partner
Unilever-owned deodorant brand Sure has entered into a partnership with the Gaelic Athletic Association.
Eir renews Gaelic football deal, rivals in rugby and soccer
Irish telecommunications operator Eir has extended its top-tier Senior Football Sponsor agreement with the Gaelic Athletic Association’s Football All-Ireland Championship for five years until 2020.
Eir re-connects with All-Ireland Football Championship
Irish telecommunications company Eir has extended a sponsorship deal with the Gaelic Athletics Association’s (GAA) All-Ireland Football Championship.
SuperValu extends with GAA All-Ireland Football Championship
Irish supermarket chain SuperValu has extended its sponsorship of the Gaelic Athletics Association’s (GAA) All-Ireland Football Championship.
Electric Ireland and the GAA All-Ireland Minor Championships
Irish energy supplier Electric Ireland aims to differentiate the brand in a crowded Gaelic Athletic Association (GAA) sponsorship field by making a difference to the lives of the players and followers of GAA sports.
Etihad Airways: Sponsorships geared towards partnerships, not branding
Abu Dhabi-based state carrier Etihad's sponsorship strategy is to create custom sponsorships, which allow the brand to meet specific goals especially around customer sales and retention.
Ladies Gaelic Football Association bags lucrative Lidl backing
Supermarket chain Lidl has entered into a three-year partnership with the Ladies Gaelic Football Association.
Allianz extends long-running backing of GAA’s football and hurling leagues
The Irish division of German financial services company Allianz has agreed a five-year extension to its sponsorship deal with the Gaelic Athletic Association.
Donegal GAA secures new sponsors
The Donegal County Board of the Gaelic Athletic Association has agreed sponsorship deals with network services provider KN Group and specialist services company MCR Group.
Cork GAA agrees lucrative extension with main sponsor
The Cork County Board of the Gaelic Athletic Association has agreed a three-year extension to its partnership with main sponsor Chill Insurance.
GAA secures Taxback.com deal for North American players
The Gaelic Athletics Association (GAA) has reached a commercial agreement with Irish tax refund company Taxback.com for the North American region.
Wexford GAA secures stadium naming rights deal
Gaelic Athletics Association county board Wexford GAA has sealed a naming rights agreement for its home stadium with technology company Innovate Business Technology Limited.
AIB expands GAA involvement with new deal
Irish commercial bank AIB has expanded an existing deal with the Gaelic Athletic Association (GAA) to include sponsorship of the organisation’s All-Ireland Senior Football Championships club Gaelic football tournament.