Football
Southampton undertakes health and wellbeing drive with new partner
English Premier League football club Southampton has entered into a partnership with vitamins and supplements company Healthspan Elite.
Epson builds football portfolio around United and AFC
Printing and technology brand Epson sponsors two major football properties, including English Premier League giants Manchester United, that “provide the strategic and geographical coverage the brand requires from its portfolio”.
Kumho looks to Bundesliga to reach tyre sector top ten
South Korean tyre manufacturer Kumho Tires will use its Bundesliga team deals to support its goal of becoming a top-ten tyre company over the next two years.
Change of leadership key to Portuguese Liga title deal
Portuguese telecommunications company NOS has signed a three-and-a-half year deal to become title sponsor of the Portuguese Primeira Liga, the country’s top-tier football league.
West Ham clears the way for Betway shirt deal
Gaming company Betway's Principal Partner deal with English Premier League club West Ham United, struck last month, is likely to see the club’s two existing gaming partners move on at the earliest opportunity.
Epson: Steering growth to developing nations
Japanese printing and technology brand Epson is using the high visibility of Formula One to increase its global brand awareness and build customer relationships.
Opel extends with Bundesliga duo
Car manufacturer Opel has extended deals with German Bundesliga top-tier football clubs Freiburg and Mainz.
Trend Micro secures Women’s World Cup deal
Security software company Trend Micro Incorporated has signed a sponsorship agreement for the 2015 Fifa Women’s World Cup in Canada.
PSV Eindhoven signs Umbro to long-term deal
Dutch Eredivisie football team PSV Eindhoven has agreed a deal for UK sportswear manufacturer Umbro to replace Nike as its kit supplier from next season.
Grupa Lotos fuels Poland’s Euro 2016 bid
Petroleum products company Grupa Lotos has secured a deal to become the main sponsor of the Polish national football team.
Telefonica partners with Barcelona in Latin America
Spanish Liga football club Barcelona has reached a deal with Telefónica to make the telecommunications company a regional partner in Latin America for the next three seasons.
MSC Crociere on board with Torino
Italian-Swiss cruise ship operator MSC Crociere has entered into a partnership with Italian Serie A top-tier football club Torino.
Southampton returns to Adidas
English Premier League football club Southampton has signed a kit supplier deal with Adidas less than a year after terminating its previous agreement with the German sportswear giant.
Huawei’s busy week continues with Club America deal
Chinese telecommunications company Huawei has struck a sponsorship deal with Mexican Liga MX top-tier football team Club América.
Liverpool teams up with Nivea Men
Liverpool has signed up skincare brand Nivea Men as the English Premier League club’s official men’s grooming partner.
Great Eastern Life stays on-side with S.League
Life insurance company Great Eastern Life has signed a two-year extension to its co-title sponsorship agreement with Singapore’s top football division, the S.League.
Isenbeck raises a glass to Boca Juniors deal
German brewery Isenbeck has struck a deal to become a sponsor of Argentinian Primera División top-tier football club Boca Juniors.
Commerzbank extends naming rights to Eintracht Frankfurt home – report
German banking and financial services company Commerzbank has agreed to extend its naming rights deal for the home of Bundesliga football club Eintracht Frankfurt to 2020, according to Frankfurter Allgemeine Zeitung.