Football
Maxxis gets to grips with Concacaf Champions League
The Confederation of North, Central America and Caribbean Association Football (Concacaf) has agreed a sponsorship deal with tyre manufacturer Maxxis for its Champions League club competition.
Bordeaux computes Acer partnership
Taiwanese electronics company Acer has entered into a partnership with French Ligue 1 football club Bordeaux.
Columbus Crew stadium secures naming rights partner
MAPFRE Insurance has signed up as the naming rights partner of the home stadium of North American Major League Soccer franchise the Columbus Crew.
Ooredoo claims first with Real Madrid partnership
Telecommunications company Ooredoo has secured a commercial partnership with Uefa Champions League holder Real Madrid in Algeria.
Renault boosts Napoli for season climax
French automotive manufacturer Renault has agreed to become an official supplier of Italian Serie A football team Napoli.
BMO returns to Toronto FC as main sponsor
Canadian financial services group BMO has signed a one-year deal to return as the main shirt sponsor of Major League Soccer franchise Toronto FC.
Chelsea strikes record shirt sponsorship deal
Chelsea has unveiled tyre manufacturer the Yokohama Rubber Company as its new shirt sponsor in a record commercial partnership for the English Premier League football club.
FK Sarajevo takes flight with Turkish Airlines
Bosnian football club FK Sarajevo has signed a shirt sponsorship deal with Turkey’s national carrier Turkish Airlines.
Brisbane Roar enlists Griffith University for Champions League bid
Caixa invests in Corinthians extension
Government-owned bank Caixa Economica Federal has renewed its major shirt sponsorship deal with Campeonato Brasiliero football club Corinthians for the 2015 season.
Southampton undertakes health and wellbeing drive with new partner
English Premier League football club Southampton has entered into a partnership with vitamins and supplements company Healthspan Elite.
Epson builds football portfolio around United and AFC
Printing and technology brand Epson sponsors two major football properties, including English Premier League giants Manchester United, that “provide the strategic and geographical coverage the brand requires from its portfolio”.
Kumho looks to Bundesliga to reach tyre sector top ten
South Korean tyre manufacturer Kumho Tires will use its Bundesliga team deals to support its goal of becoming a top-ten tyre company over the next two years.
Change of leadership key to Portuguese Liga title deal
Portuguese telecommunications company NOS has signed a three-and-a-half year deal to become title sponsor of the Portuguese Primeira Liga, the country’s top-tier football league.
West Ham clears the way for Betway shirt deal
Gaming company Betway's Principal Partner deal with English Premier League club West Ham United, struck last month, is likely to see the club’s two existing gaming partners move on at the earliest opportunity.
Epson: Steering growth to developing nations
Japanese printing and technology brand Epson is using the high visibility of Formula One to increase its global brand awareness and build customer relationships.
Opel extends with Bundesliga duo
Car manufacturer Opel has extended deals with German Bundesliga top-tier football clubs Freiburg and Mainz.
Trend Micro secures Women’s World Cup deal
Security software company Trend Micro Incorporated has signed a sponsorship agreement for the 2015 Fifa Women’s World Cup in Canada.