Football
Atlético strikes Baku 2015 sponsorship
Spanish Liga football club Atlético Madrid has agreed a sponsorship deal with the organisers of the 2015 European Games in Baku, Azerbaijan.
Primeira Liga brings in NOS as title sponsor
Portuguese media company NOS has sealed a deal to become the title sponsor of the Primeira Liga, while Korean electronics company Samsung has also agreed a commercial partnership with the country’s top football division.
Betway replaces Alpari as West Ham’s shirt sponsor
English Premier League football club West Ham United has signed a three-and-a-half-year deal to make online gaming platform Betway its new principal sponsor.
Qatar Airways hints at Camp Nou naming rights move
Qatar Airways could add a stadium naming rights element to its sponsorship of Spanish Liga football club Barcelona as both parties negotiate a possible extension to their current deal.
Kumho Tyre adds Hertha to Bundesliga portfolio
Korean tyre manufacturer Kumho Tyre has added Hertha Berlin to its portfolio of German Bundesliga football club partners.
Emirates wings in for GCC Club Cup
Emirates airline has announced it will sponsor the 2015 GCC Club Cup, with the 30th edition of the football competition having kicked off on Tuesday.
FAI seals deals with Irish Daily Mail, Spar
The Irish Daily Mail has signed up as the new title sponsor of the Football Association of Ireland (FAI) Cup, while the governing body has also agreed a deal with supermarket chain Spar.
American Express strikes hospitality-focused deal with PSG
Credit card and financial services giant American Express has entered into a partnership with Ligue 1 champion Paris Saint-Germain that will roll-out its concierge service at the French football club’s Parc des Princes stadium.
Deutsche Post delivers FC Koln deal
Courier company Deutsche Post has agreed a multi-year partnership with German Bundesliga football team FC Koln.
Norway’s Valerenga latest European club to connect with Huawei
Chinese telecommunications company Huawei has reached an agreement to become the main sponsor of Norwegian Tippeligaen football team Valerenga.
Romanian Football Federation drinks to Bergenbier reunion
Beer brand Bergenbier has sealed a deal to sponsor the Romanian Football Federation (FRF) and its national team.
Kumho Tyre continues Bundesliga drive with Hamburg signing
Korean tyre manufacturer Kumho Tyre has increased its presence in football’s German Bundesliga by entering into a commercial agreement with Hamburg SV.
TIM enhances Campeonato Brasileiro standing with double deal
Brazilian telecommunications company TIM has further strengthened its considerable presence in the Campeonato Brasileiro Série A football league by signing one-year sponsorship agreements with Coritiba and Atletico Paranaense.
Sportlobster: Integrating rights-holders with its platform
Rights-holders looking to partner with sports social media platform Sportlobster must first understand the brand’s offering and integrate with it, the brand told Sports Sponsorship Insider.
Diageo amongst bidders for Premier League title sponsorship – report
Drinks producer Diageo is one of a number of companies said to be interested in acquiring the title sponsorship rights to the English Premier League top-tier club football competition, according to UK broadcaster Sky News.
Colombian Football Federation extends with Allianz, brings in Coca-Cola
The Colombian Football Federation (FCF) has sealed a renewed agreement with official insurer Allianz and has brought in soft drinks giant Coca-Cola as an official sponsor.
Chelsea banks on new Indian partnership
English Premier League football club Chelsea has entered into a new partnership with Indian new generation bank IndusInd Bank.
Zenit Saint Petersburg trades up with Alpari
Foreign exchange trader Alpari has expanded its sponsorship agreement with Russian Premier League football team Zenit Saint Petersburg.