Football

English Premier League football club Manchester United has signed a three-year regional partnership in South East Asia with consumer goods giant Unilever.

German Bundesliga football club Werder Bremen has signed a two-year extension to its partnership with Volkswagen.

Adidas has extended its deal with the Scottish Football Association to remain the governing body’s official kit supplier until 2018.

Football Federation Australia has added a new backer to its commercial portfolio after agreeing a sponsorship deal with vitamin brand Cenovis.

Eurobet, the Italian betting company, has attracted 20 per cent of new registrations to its online betting service from its title sponsorship of Serie B, Italian football’s second tier league.

French Ligue 1 football club Paris Saint-Germain has officially unveiled its lucrative sponsorship deal with Qatar Tourism Authority and has denied that the controversial agreement infringes upon Financial Fair Play regulations.

Chinese telecommunications company Huawei has signed a three-year sponsorship deal with Italian Serie A football team AC Milan.

Eurobet, the Italian betting company, has attracted 20 per cent of new registrations to its online betting service from its title sponsorship of Serie B, Italian football’s second tier league.

The Russian Football Union has agreed a one-year sponsorship deal with the country's leading independent natural gas producer, Novatek.

Heineken, the world’s third largest brewer, has extended its sponsorship of the Uefa Champions League in a three-year deal, from 2015-16 to 2017-18.

Major League Soccer club Real Salt Lake has signed a long-term, multi-million dollar shirt sponsorship deal with science-based network marketing company LifeVantage.

UAE Pro League football club Al Ain has announced a long-term kit deal with US sportswear giant Nike.

Fifa, world football’s governing body, has announced details of a revamp of its sponsorship strategy for the World Cup competition.

Saudi Arabian bank Samba Financial Group has signed up as a commercial partner of Spanish Liga football club Barcelona.

English Premier League football club Manchester United has agreed terms on a five-year extension of its kit partnership with Nike in a deal worth a basic £300m (€351m/$480m), according to the Sun newspaper.

Italian Serie A football club Juventus has signed a six-year kit deal with Adidas in an agreement that is set to commence from the 2015-16 season.

Spanish Liga football club Barcelona has agreed a three-year sponsorship deal with PepsiCo’s sports nutrition drink Gatorade.