Uefa, football’s European governing body, has opened the sales process for the next cycle of sponsorship rights to the Champions League, Europa League and Super Cup club competitions.
The English Football Association has sealed a two-year extension to its partnership with Big Cola, the flagship brand of the multinational beverage company AJE.
Turkish Super Lig football club Besiktas and Vodafone have signed a memorandum of understanding for the telecommunications firm to acquire the team’s shirt sponsorship and naming rights to its new stadium.
German 1.Bundesliga football club Bayer 04 Leverkusen has announced a new partnership with SalzburgerLand Tourismus, the tourism agency in Salzburg, Austria.
The English Football League has terminated its sponsorship deal with betting service company Bet Butler half way through a two-year agreement worth about £2.6m (€3.1m/$4.1m) per season, according to the Daily Mail newspaper.
German 1.Bundesliga football club Borussia Dortmund has furthered its historic ties with the Brinkhoff’s brewery by signing a five-year extension to its partnership with the firm.
Lech Poznan has agreed a five-year deal, from 2013-14 to 2017-18, for telecommunications firm INEA to assume the naming rights to the Polish Ekstraklasa football club's stadium.
Concacaf, football’s governing body in the Caribbean, North and Central America, has announced that insurance company State Farm has signed up as a sponsor of the 2013 Gold Cup national team tournament.
Neil Doncaster, chief executive of the Scottish Premier League, has said that the new Scottish Professional Football League structure will benefit negotiations over a new title sponsorship deal for the top division.
Telecommunications company CVMóvel has agreed to extend its sponsorship deal with the Cape Verde Football Federation (FCF) for an additional three years, from 2013-14 to 2015-16.
The Colombian Football Federation (FCF) has agreed a new sponsorship deal with Allianz.
Sportswear company Adidas has agreed a “long-term” deal to provide the kit for Spanish top-tier Liga football club Osasuna.
The English Football Association will sell newly-created territory-specific international sponsorship deals as part of its next rights cycle.
Banking group BBVA has struck a deal to extend its title sponsorship of the Spanish Liga, the top division of football in the country.
Dafabet is to become the new official main club sponsor of Aston Villa, after the Asian online betting company reached a two-year agreement with the English Premier League football team.
Daihatsu has agreed a deal with Manchester City to become the English Premier League football club’s official automotive partner in Indonesia during the 2013-14 season.