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Henkel joins DFB’s partner portfolio

The German Football Association (DFB) has agreed a partnership with consumer products manufacturer Henkel.

Under the deal, the terms for which were not disclosed, Henkel becomes an official partner of the DFB and an official premium partner of Germany’s women’s national team.

Steffi Jones, director of women’s and girl’s football at the DFB, said: “Women's football has become increasingly important in recent years. We have a great team that plays internationally at the highest level. I am therefore particularly pleased that Henkel as a premium partner for the support of women's football.”

Henkel sits on the fourth tier of the DFB’s overall commercial roster alongside Allianz, Rewe, McDonald’s and Lufthansa.

As a premium partner, it is a second tier sponsor for the women’s national team with Commerzbank, Deutsche Post and Flyeralarm.

Last January, Henkel signed a two-year partnership with reigning German Bundesliga champion Bayern Munich. Bayern and Germany goalkeeper Manuel Neuer (pictured) is a brand ambassador for Henkel’s wallpapering products brand Metylan.