Football
Concacaf hits Hispanics for MillerCoors
Brewer MillerCoors' sponsorship deals for the Concacaf Gold Cup and Concacaf Champions League in February were driven by the football tournaments’ popularity in the US Hispanic market.
Bundesliga’s central sponsorships deliver 150 per cent revenue growth in four years
SPONSORSHIP REVENUE from the central partners of German football’s Bundesliga has grown by over 150 per cent in the last four years, and will increase further in 2013-14 when new deals with logistics c…
Fifa starts selling regional sponsorships
FOOTBALL'S WORLD GOVERNING body Fifa has begun informal sales talks with brands for its new Regional Supporter sponsorship packages, for deals covering the 2018 and 2022 World Cups
Premier League: Sponsorship income to track strong increase in overall revenue
THE ENGLISH PREMIER LEAGUE’S central sponsorship revenue is expected to increase by up to 50 per cent in the 2013-14 to 2015-16 rights cycle, compared to 2010-11 to 2012-13.
Tom Moradpour, VP global brand marketing, Carlsberg
Sports Sponsorship Insider speaks with Tom Moradpour, vice president of global brand marketing for Carlsberg, on the rationale and objectives of the company’s three-year sponsorship deal to become the O…
New global marketing strategy drives Nissan into African football
NISSAN’S DEAL IN December to become the Official Automotive Partner of the 2013 and 2015 Africa Cup of Nations football tournaments is part of a new marketing strategy for the Japanese car maker involving a…
Uefa toasts 14.5% increase in revenues
UEFA CHAMPIONS LEAGUE and Uefa Europa League sponsorship revenues in the 2012-13 to 2014-15 cycle are up 14.5 per cent on the previous cycle, to an average of €312.5 million ($421.5
Bridgestone eyes South American double after Libertadores deal
TYRE MANUFACTURER BRIDGESTONE could become the dominant sponsor of South America’s continental club football tournaments.
CRM’s key role in Emirates’ renewal with Arsenal
Dubai-based airline Emirates and English Premier League club Arsenal FC have announced a five-year extension to their shirt partnership until the end of the 2018/2019 season and to the stadium naming rights…
FIFA dices with regional risk
FIFA MAY HAVE SCORED a financial own goal with its decision to regionalise its third tier World Cup sponsorship inventory
Sally Camm, director of brand communications, Capital One (Europe)
Sports Sponsorship Insider talks to Sally Camm, director of brand communications at Capital One (Europe), as the company’s first season as title sponsor of the Football League’s League Cup reaches its…
Chris Carroll, head of marketing EMEA, Under Armour
Sports Sponsorship Insider talks to Chris Carroll, head of marketing EMEA at Under Armour, about the company’s plans to grow the brand through 2013 and the recently activated shop-in-shop relationship w…
Regional deal connects Barca with Nokia India customers
FC Barcelona has signed its first regional sponsorship deal in the Indian market with Nokia India, the number one mobile phone brand in the country
Cosmos return threatens Red Bull
SPORTS MARKETING VETERAN Seamus O’Brien is confident of success in the New York area sponsorship market as he takes on the might of Red Bull with the reborn New York Cosmos soccer franchise.
Sunderland explores new territory with Invest in Africa
SUNDERLAND FOOTBALL CLUB of the English Premier League signed a new, two-year shirt sponsorship deal with Invest in Africa, reported to be worth up to £20 million per year to the north-east England-based …
Vodacom’s mega-deal for Chiefs and Pirates
South African mobile telecommunications company Vodacom has extended its sponsorship of Soweto-based football clubs Orlando Pirates and Kaizer Chiefs in a five-year deal
Allianz steals the show in Munich
A CAMPAIGN to raise the profile of the Allianz Arena name ahead of the UEFA Champions League final in May could point the way for other venues stripped of their sponsor deals when hosting major international…
Herbalife renews unofficial Beckham deal
GLOBAL NUTRITION, WEIGHT management and personal care company Herbalife has extended its presenting partnership with Major League Soccer (MLS) franchise the Los Angeles Galaxy for a further ten years until…