Huawei broadens football portfolio with Panamanian deal

Chinese telecommunications company Huawei has signed a four-year sponsorship deal with the Panama Football Federation (FEPAFUT).

The agreement, effective from March 2015 through until 2018, is in the category of information technology and communication and covers Panama’s national team and the Panamanian Football League. Financial terms were not disclosed.

Huawei has an established presence in club football with the likes of European giants Atletico Madrid, Arsenal, Borussia Dortmund, Paris Saint-Germain and AC Milan, but the deal in Panama represents its first with a national federation.

The company has been trading in Panama for eight years and Bruce Guo, chief executive for Huawei in the Caribbean region, said in an interview with the Xinhua news agency that it could seek expansion into sports beyond football, citing its association with athletics in Jamaica and baseball in the Dominican Republic.