North America’s Major League Soccer has signed a six-year extension, from 2019 to 2024, to its partnership with German sportswear and equipment company adidas. The current eight-year deal runs from 2011 to 2018.
The Bank of Montreal will pay the Canadian sports team and venue operator Maple Leaf Sports & Entertainment an increased fee as naming rights partner to BMO Field, the home stadium of Major League Soccer team Toronto FC.
The Dutch Football Association (KNVB) has agreed a three-season deal which makes digital entertainment and media platform Azerion the new title sponsor of the Vrouwen Eredivisie, the top tier of the domestic…
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
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