Football
Manchester City links up with PZ Cussons for Nigerian drive
English Premier League club Manchester City has signed up international consumer products group PZ Cussons as a partner in Nigeria.
Football League to assess options following Sky Bet agreement
The English Football League has reached an agreement with title sponsor, betting company Sky Bet, that will allow it to search for a new main partner at the end of the 2015-16 season.
Football rocked as agencies implicated in corruption charges
Executives from the Full Play, Torneos y Competencias and Traffic Sports agencies were accused today (Wednesday) of corruption in relation to the sale of marketing and media rights surrounding certain football matches and tournaments in the Americas.
Azul adds to Brazilian influence at NASL’s Strikers
Azul Brazilian Airlines has secured a sponsorship agreement with US North American Soccer League club Fort Lauderdale Strikers.
Spartak suits up with D’S Damat
Russian Premier League football club Spartak Moscow has agreed a partnership with menswear brand D’S Damat.
Spanish Liga generates significant number from Asia sales
Liga International Marketing, a joint venture between Spain’s LaLiga and media agency Mediapro, is understood to have generated significant revenue from Spanish Liga sponsorship deals in Asia and the Middle East in its first season.
Ladbrokes beats rivals to Scottish league deal
UK betting operator Ladbrokes, this month, beat off competition from two rival gaming bands to sign as title sponsor of the Scottish Professional Football League (SPFL) in a two-year deal, from 2015-16 to 2016-17.
Liverpool retains restructured Standard Chartered
London Stock Exchange-listed Standard Chartered Bank this month signed a three-year extension, from 2016-17 to 2018-19, to its main sponsor agreement with English Premier League club Liverpool.
Concacaf lands Delta as first-time Gold Cup partner
The Confederation of North, Central America and Caribbean Association Football (Concacaf) has welcomed its second major sponsorship this week for the 2015 Gold Cup national team tournament after agreeing a deal with Delta Air Lines.
Fiat Chrysler drives into Football League at play-offs showpiece
The English Football League has reached an agreement to make Fiat Chrysler Automobiles UK its official car partner.
Epson maintains Manchester United partnership
Japanese electronics company Epson has renewed its global partnership with English Premier League football team Manchester United.
Corinthians on board with 99Taxis deal
99Taxis, a mobile phone application that allows people to locate nearby taxis, has expanded its presence in Brazil’s Campeonato Brasileiro top-tier football club competition by entering into a partnership with Corinthians.
Inverness CT dines out on Subway renewal
Scottish Premiership football team Inverness Caledonian Thistle has extended its shirt sponsorship deal with sandwich chain Subway.
Bartomeu puts price tag on Camp Nou naming rights
Recently crowned Spanish Liga champion Barcelona could raise around €200m ($227m) by selling the naming rights to its Camp Nou stadium, according to president Josep Maria Bartomeu.
Leicester celebrates Premier League survival with Puma extension
English Premier League football club Leicester City has extended its kit deal with German sportswear firm Puma.
Xperia brand to be showcased as Sony nets Champions League extension
Sony Computer Entertainment Europe has today (Thursday) extended its top-tier sponsorship agreement for the Uefa Champions League club football competition.
PSG strikes regional partnership as double deal is unveiled
French Ligue 1 football club Paris Saint-Germain has unveiled partnership deals with frozen foods brand Billys Pan Pizzas and spring water brand Jolival.
Juventus toasts regional beer partnership
Italian Serie A top-tier football club Juventus has entered into a partnership with Mexican brewery Cervezas Cuauhtémoc Moctezuma.