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Football League to assess options following Sky Bet agreement

The English Football League has reached an agreement with title sponsor, betting company Sky Bet, that will allow it to search for a new main partner at the end of the 2015-16 season.

Sky Bet will undertake its third season as the title sponsor of the Championship, League One and League Two divisions in 2015-16 and it has made an offer to continue the association for another two years.

However, the two parties have agreed that the Football League will be free to discuss sponsorship opportunities with other prospective partners, with Sky Bet agreeing a two-year betting partnership with the league for 2016-17 and 2017-18 should it go elsewhere for its title sponsor.

Meanwhile, credit card company Capital One will end its title sponsorship of the League Cup knockout competition after 2015-16, which will be its fourth season in the role.

Shaun Harvey, chief executive of the Football League said: “We would like to thank both Sky Bet and Capital One for their ongoing support and for the frank and positive discussions we have had with them in recent months.

“We will now begin discussions with potential new partners for our League competition and the League Cup.  We do so from a position of strength, with both competitions and our clubs in excellent shape and with a proven track record for delivering outstanding value to our partners.”