Football
Stuttgart signs up banking partner
German private banking group Südwestbank has entered into a partnership with Bundesliga football club VfB Stuttgart.
Under Armour adds AZ Alkmaar to football portfolio
US sportswear manufacturer Under Armour has agreed a multi-year partnership with Dutch Eredivisie football club AZ Alkmaar.
Ladbrokes ends SPFL’s wait for title sponsor
The Scottish Professional Football League has agreed a title sponsorship deal with betting company Ladbrokes.
AMS Clothing boosts African football presence with Rwanda
Australian sporting apparel provider AMS Clothing has entered into a partnership with the Rwanda Football Federation.
Honved nets Macron partnership
Hungarian Liga football team Budapest Honved has agreed a five-year kit partnership with Macron.
West Brom drives off with Europcar deal
English Premier League football club West Bromwich Albion has agreed a partnership with car hire company Europcar.
Zenit Saint Petersburg gears up for Nissan partnership
Russian Premier League football club Zenit Saint Petersburg has reached a sponsorship agreement with Japanese automotive company Nissan.
Emirates confirms talks as Qatar Airways rejects FA Cup link
Emirates airline has confirmed talks over a potential sponsorship deal for the English FA Cup club football knockout competition, as Qatar Airways denied interest in partnering with the competition.
Flamengo seals double kit deal
Campeonato Brasileiro Série A football club Flamengo has signed off on sponsorship deals with financial services organisation Caixa and automotive manufacturer Jeep.
Lech Poznan jumps to STS renewal
Polish Ekstraklasa football team Lech Poznan has agreed a deal to retain bookmaker STS as its main sponsor.
Adidas nets another year with Ekstraklasa
German sports equipment company Adidas has extended its agreement with the Ekstraklasa, the top division of Polish football, to continue as its exclusive ball supplier for the 2016-17 season.
Premier League newcomer Bournemouth secures Vitality partnership
Health insurance provider Vitality has entered into a partnership with English football club AFC Bournemouth.
Dekra extends with DFB
German automotive services company Dekra has opted to extend its partnership with the German Football Association (DFB).
Coppertone partners with cream of US football
Soccer United Marketing, the dedicated marketing arm of the US Soccer national governing body, has reached a multi-year agreement with German health products company Bayer HealthCare to make its Coppertone brand the official suncare partner of US Soccer and the National Women’s Soccer League.
Ubet adds AFL and A-League teams to commercial roster
Newly renamed Australian bookmaker Ubet has continued its sponsorship drive through deals with A-League football club Melbourne City and AFL Aussie rules football team Port Adelaide.
Umbro scores West Ham contract ahead of Olympic Stadium move
English Premier League football club West Ham United has agreed a five-year deal making UK sportswear company Umbro its new kit supplier.
Basic-Fit works out ADO Den Haag extension
Gym chain Basic-Fit has renewed its shirt sponsorship deal with Dutch Eredivisie football team ADO Den Haag for the 2015-16 season.
Adidas and Bayern extend partnership through to 2030
Recently crowned German Bundesliga football champion Bayern Munich has extended a long-term partnership deal with sportswear company Adidas.