Football
Monaco continues to see clearly with Alain Afflelou
French Ligue 1 football club AS Monaco has agreed a one-year extension to its partnership with opticians chain Alain Afflelou.
FA Cup breaks with tradition as Emirates deal confirmed
The English Football Association has confirmed a three-year deal with Emirates under which the Dubai-based airline will become the first outright title sponsor of club knockout competition the FA Cup.
Barcelona teams up with OPPO
Smartphone manufacturer OPPO has signed up as an official partner of Spanish Liga top-tier football club Barcelona.
Standard Chartered: Sponsorships exempt from cost-cutting programme
London Stock Exchange-listed Standard Chartered Bank this month signed a three-year extension, from 2016-17 to 2018-19, to its main sponsor agreement with English Premier League club Liverpool. The deal was signed with more than one year still to run on the previous two year extension, from 2014-15 to 2015-16.
Bitburger tops up Borussia Mönchengladbach partnership
German Bundesliga football club Borussia Mönchengladbach has agreed a long-term extension to its sponsorship deal with the Bitburger brewery.
Dundee extends main sponsorship deal with Kilmac
Scottish Premiership top-tier football club Dundee has renewed a sponsorship deal with construction company Kilmac.
Valencia teams up with UN Women
Spanish Liga top-tier football club Valencia has become the first sports team to seal a global partnership with the UN Women division of the United Nations.
Visa leads chorus of disapproval from Fifa’s top-tier partners
Financial services company Visa has said it will reassess its sponsorship of Fifa if football’s global governing body fails to implement changes in the wake of its latest scandal.
Citi links up with City in Premier League
Financial services institution Citi has signed up as the official banking partner of English Premier League football club Manchester City.
Water brand enters MLS market with LA Galaxy
Oxygen-enriched beverage brand O4 Water has entered into a partnership with US Major League Soccer team LA Galaxy.
Sportfive signs up new partners for Bundesliga play-off
The Sportfive agency has signed up new sponsors for the German Bundesliga’s 2014-15 relegation/promotion play-off and reported that marketing rights for the games and the 2015-16 Supercup event have sold out.
Joma replaces long-serving Adidas as Romania’s kit provider
Spanish sportswear company Joma has reached an agreement to become the new technical sponsor of the Romanian Football Federation (FRF).
Manchester City links up with PZ Cussons for Nigerian drive
English Premier League club Manchester City has signed up international consumer products group PZ Cussons as a partner in Nigeria.
Football League to assess options following Sky Bet agreement
The English Football League has reached an agreement with title sponsor, betting company Sky Bet, that will allow it to search for a new main partner at the end of the 2015-16 season.
Football rocked as agencies implicated in corruption charges
Executives from the Full Play, Torneos y Competencias and Traffic Sports agencies were accused today (Wednesday) of corruption in relation to the sale of marketing and media rights surrounding certain football matches and tournaments in the Americas.
Azul adds to Brazilian influence at NASL’s Strikers
Azul Brazilian Airlines has secured a sponsorship agreement with US North American Soccer League club Fort Lauderdale Strikers.
Spartak suits up with D’S Damat
Russian Premier League football club Spartak Moscow has agreed a partnership with menswear brand D’S Damat.
Spanish Liga generates significant number from Asia sales
Liga International Marketing, a joint venture between Spain’s LaLiga and media agency Mediapro, is understood to have generated significant revenue from Spanish Liga sponsorship deals in Asia and the Middle East in its first season.