Football
Vasco da Gama signs Diadora as new kit partner
Campeonato Brasileiro Serie A football team Vasco da Gama has agreed a kit supply deal with Italian sportswear brand Diadora.
Bayern partners with Canadian drinks brand
German Bundesliga football club Bayern Munich has entered into a partnership with Canadian drinks brand OXiGEN.
Chinese Super League renews with DHL
Global logistics company DHL has renewed its partnership with the Chinese Super League, the top tier of club football in China.
Polish FA extends with main sponsor
The Polish Football Association (PZPN) has extended its partnership with oil and lubricants producer Grupa Lotos, its main sponsor.
AC Milan signs first regional partner in Asia
Italian Serie A football club AC Milan has signed its first official regional partnership in Asia after agreeing a sponsorship deal with online betting company Vwin.
Atalanta renews with shirt sponsor
Italian Serie A football club Atalanta has extended its shirt sponsorship agreement with tour operator Veratour.
Uber extends kit deal with Atlético Mineiro
Transportation network company Uber has extended its kit sponsorship deal with Campeonato Brasileiro Serie A football club Atlético Mineiro.
Leganés signs kit sponsorship deal with BeSoccer
Spanish LaLiga football club Leganés has agreed a kit sponsorship deal with football news and results website BeSoccer.
Newell’s Old Boys replace Adidas with Umbro
Argentinian Superliga football club Newell’s Old Boys has agreed a kit supply partnership with UK sportswear brand Umbro.
Huddersfield signs footwear partner
English Premier League football club Huddersfield Town has partnered with designer footwear brand Goodwin Smith.
Herbalife enhances Western Sydney Wanderers deal
Nutrition company Herbalife has upgraded its partnership with the Western Sydney Wanderers to take kit branding rights with the Australian A-League football club.
Yanjing Beer extends backing of CFA Cup
Yanjing Beer has renewed its title sponsorship of the CFA Cup, the Chinese Football Association’s knockout club competition.
Ajax renews with shirt sponsor
Dutch Eredivisie football club Ajax has agreed a one-season extension to its partnership with telco Ziggo, its main sponsor.
Caixa set to commit to Cruzeiro
Government-owned bank Caixa Economica Federal has signed its intention to extend its contract as the main shirt sponsor of Cruzeiro, according to the Campeonato Brasileiro Serie A football club.
Santander extends move from F1 to football with UCL deal
Spanish banking group Santander has become an Official Sponsor of the Uefa Champions League for the three seasons from 2018-19 to 2020-21.
Roma agrees short-term Uber deal in hostile local market
Italian Serie A club AS Roma this month agreed a deal for ride-sharing service Uber to become the club’s innovation and mobility partner until the end of the 2017-18 season.
Santos president seeks to end Umbro deal
The new president of Santos, José Carlos Peres, has said the Campeonato Brasileiro Serie A football club will terminate its partnership with UK sportswear manufacturer Umbro, citing the “ridiculous” terms agreed by its previous regime.
Leicester City renews with local partner
English Premier League football club Leicester City has extended its partnership with locally-based retail company Lanes Fine Jewellery.