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Atalanta renews with shirt sponsor

Italian Serie A football club Atalanta has extended its shirt sponsorship agreement with tour operator Veratour.

The new deal will run until the end of the 2017-18 season. Veratour’s initial deal with Atalanta, which was signed in August, covered the first half of the season.

The company’s branding will continue to feature on the front of the team’s shirts in Serie A matches as part of the agreement.

Atalanta is currently seventh in the Serie A table after 20 games.