AC Milan signs first regional partner in Asia

Italian Serie A football club AC Milan has signed its first official regional partnership in Asia after agreeing a sponsorship deal with online betting company Vwin.

As part of the multi-year deal, Vwin will work with Milan on customised marketing campaigns in Asian countries.

Milan’s brand and image will be used to promote Vwin’s service, with the partnership to be publicised across digital media.

Milan’s chief commercial officer Lorenzo Giorgetti said: “Vwin is our first regional partner in Asia. This agreement represents to our club a first and important step in the development of our commercial strategy in this key market.”