Football
Chapecoense lands Sicoob deal, São Paulo renews with Urbano
Chapecoense has agreed a shirt sponsorship deal with financial services company Sicoob, while fellow Campeonato Brasileiro Serie A football club São Paulo has extended its partnership with food producer Urbano.
Sunseeker lands 2018 World Cup partnership
British luxury yacht manufacturer Sunseeker has been unveiled as an official partner of the 2018 Fifa World Cup national team football tournament in Russia.
Allianz commits to Stuttgart partnership
German financial services company Allianz has agreed a deal to become the official insurance partner of Bundesliga football club VfB Stuttgart.
Tipico signs Bundesliga partnership
Sports betting and casino games provider Tipico has entered into a partnership with the German Football League (DFL), through which it will sponsor the Bundesliga and 2.Bundesliga club competitions.
Torino teams up with Champion
Lubricants producer Champion has agreed a sponsorship deal with Italian Serie A football club Torino.
Arsenal secures first Egyptian partner
Egyptian property company Hyde Park Developments has agreed a partnership with English Premier League football club Arsenal.
Vasco da Gama signs Diadora as new kit partner
Campeonato Brasileiro Serie A football team Vasco da Gama has agreed a kit supply deal with Italian sportswear brand Diadora.
Bayern partners with Canadian drinks brand
German Bundesliga football club Bayern Munich has entered into a partnership with Canadian drinks brand OXiGEN.
Chinese Super League renews with DHL
Global logistics company DHL has renewed its partnership with the Chinese Super League, the top tier of club football in China.
Polish FA extends with main sponsor
The Polish Football Association (PZPN) has extended its partnership with oil and lubricants producer Grupa Lotos, its main sponsor.
AC Milan signs first regional partner in Asia
Italian Serie A football club AC Milan has signed its first official regional partnership in Asia after agreeing a sponsorship deal with online betting company Vwin.
Atalanta renews with shirt sponsor
Italian Serie A football club Atalanta has extended its shirt sponsorship agreement with tour operator Veratour.
Uber extends kit deal with Atlético Mineiro
Transportation network company Uber has extended its kit sponsorship deal with Campeonato Brasileiro Serie A football club Atlético Mineiro.
Leganés signs kit sponsorship deal with BeSoccer
Spanish LaLiga football club Leganés has agreed a kit sponsorship deal with football news and results website BeSoccer.
Newell’s Old Boys replace Adidas with Umbro
Argentinian Superliga football club Newell’s Old Boys has agreed a kit supply partnership with UK sportswear brand Umbro.
Huddersfield signs footwear partner
English Premier League football club Huddersfield Town has partnered with designer footwear brand Goodwin Smith.
Herbalife enhances Western Sydney Wanderers deal
Nutrition company Herbalife has upgraded its partnership with the Western Sydney Wanderers to take kit branding rights with the Australian A-League football club.
Yanjing Beer extends backing of CFA Cup
Yanjing Beer has renewed its title sponsorship of the CFA Cup, the Chinese Football Association’s knockout club competition.