Football
Athletic Bilbao signs Champagne partner
Spanish LaLiga football club Athletic Bilbao has agreed a sponsorship deal with Champagne Ayala.
Hyundai extends shirt sponsorship deal with Lyon
French Ligue 1 football club Olympique Lyonnais has struck a two-season extension to its shirt sponsorship deal with Korean automotive manufacturer Hyundai.
Taittinger extends association with Fifa World Cup
French Champagne house Taittinger has extended its partnership with world football’s governing body Fifa.
Akron takes naming rights to Chivas stadium
Mexican Liga MX football team Club Deportivo Guadalajara has agreed a deal with Akron for the oil and lubricants producer to take on naming rights to its home stadium.
Sevilla extends with beer partner, signs up Casio
Spanish LaLiga football club Sevilla has renewed its sponsorship deal with beer brand Cruzcampo and has signed a new deal with Japanese consumer electronics company Casio.
Jamaica Football Federation signs Umbro kit deal
The Jamaica Football Federation has agreed a kit partnership with UK sportswear company Umbro.
Senegal FA rekindles ties with Puma
German sportswear brand Puma has entered into a kit supplier partnership with the Senegalese Football Federation (FSF).
Corinthians extends with Nike, shirt sponsor
Campeonato Brasileiro Serie A football club Corinthians has renewed its kit supplier partnership with US sportswear company Nike and extended a shirt sponsorship deal with English-language school Minds Idiomas.
Austrian Bundesliga switches strategy with Adidas ball deal
German sportswear and equipment company Adidas has been named as the official ball supplier of the Austrian Bundesliga, the top tier of club football in the country.
Apollo Tyres adds Indian Super League to football portfolio
Indian tyre manufacturer Apollo Tyres has agreed a deal to sponsor the Indian Super League club football competition.
LaLiga signs Iranian partner
LaLiga, which operates the top two divisions of Spanish football, has agreed a sponsorship deal with Iranian telecommunications company Irancell.
Stuttgart extends with Ensinger
German mineral water producer Ensinger has renewed its partnership with VfB Stuttgart, which plays in the country’s top-tier Bundesliga club football competition.
Schalke renews with betting partner
Online betting company bet-at-home.com has extended its partnership with German Bundesliga football club Schalke 04.
IMG appointed to seek main sponsor for Home Nations FAs
The IMG agency has been jointly appointed by the Football Associations of Northern Ireland, Scotland and Wales to find a headline partner for the three national governing bodies.
United Soccer League secures Select as new ball partner
Sports equipment manufacturer Select has agreed to become the new official ball partner of North America’s United Soccer League.
Malaysian FA teams up with Yakult
The Football Association of Malaysia has entered into a partnership with probiotic dairy products manufacturer Yakult.
Toulouse extends with shirt sponsor
French Ligue 1 football club Toulouse has renewed its shirt sponsorship deal with real estate developer LP Promotion.
Schalke renews with banking partner
German co-operative bank VR-Bank Westmünsterland has extended its partnership with Schalke 04, which plays in the country’s Bundesliga top division of club football.