Football
Round-Up: EPL positive tests, Swiss A-G impeachment proceedings, Pakistan’s ‘bio-secure’ England tour, ANOC funding, and more
There have been six positive Covid-19 tests from English Premier League players or club staff after the league's first phase of testing - Sky Sports
Everton doubles yearly fee in Hummel kit supply agreement
Everton’s new kit supply deal, with Danish brand Hummel, will net the club almost double the income of its existing deal with Umbro.
SportBusiness understands the agreement is worth about £9.5m (€10.6m/$11.6m)
Interwetten poised to take Greek Super League title rights
Maltese online gambling operator Interwetten is close to finalising a title sponsorship deal with the Greek Super League, the top level of professional football in Greece
Pinaco extends sponsorship of AFF Suzuki Cup
Vietnamese battery manufacturer Pinaco has extended its partnership with the Asean Football Federation Suzuki Cup to cover this year's tournament
Turnstile builds on valuation business with PTI Smarter Venues
Sports sponsorship valuation agency Turnstile has partnered with PTI Smarter Venues to build up its data-led model for pricing sponsorship and media assets
Tous Unis (All Together) – Accor, QNB, Ooredoo, Nike and more & Paris Saint-Germain
PSG teamed up with its sponsors and suppliers to raise funds for Parisian medical workers during the height of the Covid-19 pandemic.
Betway ‘in talks’ to replace rival as Sevilla shirt sponsor
Top-flight Spanish football club Sevilla is in advanced negotiations over a shirt sponsorship deal with online betting operator Betway, it has been claimed
Watford net sizeable uplift from Kelme in deal ‘signalling global ambitions’
Watford’s new kit deal with Kelme – a first for the sportswear company in the Premier League – will land the club a larger fee, more freedom over design and a greater presence in China.
K
Pros Behind the Pros – Beko & FC Barcelona
In autumn 2019, Beko rolled out an online video series that continued its strategy of using the Barcelona sponsorship to promote healthy lifestyles.
Olympique Lyonnais reviews sponsorship goals in wake of Covid-19
French Ligue 1 football club Olympique Lyonnais has downgraded its objective of achieving between €43m ($46.5m) and €46m in sponsorship income next season because of the Covid-19 pandemic.
LaLiga aligns with Mediapro and Super Sports Media in Chinese commercial JV
LaLiga, the organising body of the top two divisions of Spanish club football, has formed a joint venture with Spanish rights and production agency Mediapro and Super Sports Media, a subsidiary of Chinese…
Round-Up: Hyundai breaks with FFA, Ma Guoli leaves CBA, PGA Tour to fly golfers, European football restarts, and more
Hyundai is ending its sponsorship of the Australian A-League after this season, according to the Sydney Morning Herald
Kelme ‘set for Premier League debut’ with Watford kit deal
Premier League football club Watford FC is set to sign up Spanish sportswear brand Kelme as its new kit supplier.
The two organisations have agreed a four-year contract worth £2.5m (€2.8m/$3.1m
Champions League qualifier AZ Alkmaar switches to Nike
Dutch Eredivise football club AZ Alkmaar will switch its kit supplier from Under Armour to Nike after this season
Norwich City to lose long-term sponsor Aviva
Premier League football club Norwich City's long-term association with insurance company Aviva will conclude at the end of the 2019-20 season
Barcelona launch e-commerce platform after assuming merchandising control
Spanish football club FC Barcelona has launched its own official e-commerce channel for the first time
TradeATF joins AFA’s growing sponsor roster
The Argentinian Football Association (AFA) has signed a new sponsorship deal with Cyprus-based CFD broker TradeATF
VW Commercial Vehicles wants price reduction on Hannover 96 renewal
The sponsorship portfolio of German football club Hannover 96 was dealt another potential blow after Volkswagen Commercial Vehicles (VCN) indicated it will not renew its contact with the club on its current…