Football
Betway ‘in talks’ to replace rival as Sevilla shirt sponsor
Top-flight Spanish football club Sevilla is in advanced negotiations over a shirt sponsorship deal with online betting operator Betway, it has been claimed
Watford net sizeable uplift from Kelme in deal ‘signalling global ambitions’
Watford’s new kit deal with Kelme – a first for the sportswear company in the Premier League – will land the club a larger fee, more freedom over design and a greater presence in China.
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Pros Behind the Pros – Beko & FC Barcelona
In autumn 2019, Beko rolled out an online video series that continued its strategy of using the Barcelona sponsorship to promote healthy lifestyles.
Olympique Lyonnais reviews sponsorship goals in wake of Covid-19
French Ligue 1 football club Olympique Lyonnais has downgraded its objective of achieving between €43m ($46.5m) and €46m in sponsorship income next season because of the Covid-19 pandemic.
LaLiga aligns with Mediapro and Super Sports Media in Chinese commercial JV
LaLiga, the organising body of the top two divisions of Spanish club football, has formed a joint venture with Spanish rights and production agency Mediapro and Super Sports Media, a subsidiary of Chinese…
Round-Up: Hyundai breaks with FFA, Ma Guoli leaves CBA, PGA Tour to fly golfers, European football restarts, and more
Hyundai is ending its sponsorship of the Australian A-League after this season, according to the Sydney Morning Herald
Kelme ‘set for Premier League debut’ with Watford kit deal
Premier League football club Watford FC is set to sign up Spanish sportswear brand Kelme as its new kit supplier.
The two organisations have agreed a four-year contract worth £2.5m (€2.8m/$3.1m
Champions League qualifier AZ Alkmaar switches to Nike
Dutch Eredivise football club AZ Alkmaar will switch its kit supplier from Under Armour to Nike after this season
Norwich City to lose long-term sponsor Aviva
Premier League football club Norwich City's long-term association with insurance company Aviva will conclude at the end of the 2019-20 season
Barcelona launch e-commerce platform after assuming merchandising control
Spanish football club FC Barcelona has launched its own official e-commerce channel for the first time
TradeATF joins AFA’s growing sponsor roster
The Argentinian Football Association (AFA) has signed a new sponsorship deal with Cyprus-based CFD broker TradeATF
VW Commercial Vehicles wants price reduction on Hannover 96 renewal
The sponsorship portfolio of German football club Hannover 96 was dealt another potential blow after Volkswagen Commercial Vehicles (VCN) indicated it will not renew its contact with the club on its current…
Egyptian FA: Deal with Presentation agency terminated over missed payments
The Egyptian Football Association (EFA) has terminated its contract with marketing agency Presentation Company, the Egyptian advertising and marketing company
Drive for More – Yokohama & Chelsea FC
Running from March 2018 to May 2019, Drive for More leveraged Yokohama’s Chelsea shirt sponsorship to convert consumers at the point of sale.
First Financial Bank lands additional naming rights at FC Cincinnati’s West End Stadium
Major League Soccer's FC Cincinnati has announced that First Financial Bank has become the first company to secure the naming rights for a premium space at West End Stadium, which is scheduled to open in…
Rangers kit and retail deal to spearhead Castore move into football
Scottish Premiership side Rangers has agreed a long-term kit supply and retail agreement with Castore, the UK-based sportswear brand that moved into sports sponsorship last year in a deal with Scottish…
Where Everyone Plays – Coca-Cola & the Premier League
In February and August 2019, the multi-channel, multi-phase activation sought to launch Coca-Cola’s re-entry to the UK football space.
São Paulo bolsters kit sponsorship portfolio with MRV renewal
Brazilian football club São Paulo has extended its contract with one of its shirt sponsors, real estate company MRV.
The renewal builds on an association which began in 2017.