Esports
Corporate partners unveiled for Madden NFL 21 Championship Series
EA Sports Madden NFL 21 Championship Series (MCS21) will have the most corporate partners in the esports competition's history, it has been announced.
Riot Games signs up Mercedes-Benz for LoL as car brand grows presence in esports
Esports organisation Riot Games has signed up premium car brand Mercedes-Benz as the latest sponsor for its League of Legends series
Riot Games signs Bose as latest League of Legends sponsor
Riot Games has added electronics specialists Bose as a sponsor of its League of Legends esports global events. The deal covers the World Championship, Mid-Season Invitational and All-Star Event
Fokus Clan sign Adidas as kit supplier in Infront-brokered deal
German esports team Fokus Clan has signed global sportswear brand Adidas as its kit supplier
SportQuake creates new agency to tap esports sponsorship growth
Football sponsorship agency SportQuake is launching a specialist esports sponsorship agency, Esportquake, to operate across the esports ecosystem
SportQuake creates esports agency to tap sponsorship growth
Football sponsorship agency SportQuake is launching a specialist esports sponsorship agency, Esportquake, to operate across the esports ecosystem
Sportfive devises esports campaign for Henkel’s got2b
An esports-focused advertising campaign in Germany from consumer goods company Henkel has been devised by Sportfive, the agency that recently established its global esports unit
Spotify strikes broad-based audio deal with LoL
Audio streaming service looks to break new ground in esports content
Riot Games signs up Cisco to multi-year League of Legends sponsorship
Video game publisher Riot Games and Cisco have signed a multi-year sponsorship making the technology brand the ‘Official Enterprise Networking Partner’ of League of Legends Esports.
Sportfive to roll out esports operations globally with Gyllensvärd given key role
The Sportfive agency has established an international esports unit, naming Eike Gyllensvärd to the newly-created position of executive vice-president of global esports partnerships.
Round-Up: Chinese sponsors exit English football deals, Seoul shuts out fans again, Uighur group calls for Beijing 2022 rethink, and more
Chinese company LD Sports is to walk away from its £7.5m ($9.8m/€8.3m
Round-Up: KBO opens to more fans, RA sets Super Rugby deadline, US Open withdrawals, and more
The Korean KBO basketball league yesterday increased the number of fans allowed into games from 10 per cent of stadium capacity to 25 per cent - Naver
LCS strikes multi-year partnership with Buffalo Wild Wings
Riot Games’ League of Legends Championship Series (LCS) has struck a multi-year partnership with restaurant chain Buffalo Wild Wings, which has been designated the esports competition's official sports b…
Rose faces McDowell as part of R&A’s Mastercard-backed e-Open
The Royal and Ancient Golf Club of St
Round-Up: A-League spectator tests positive, big firms eye IPL sponsorship, T1 expands Twitch deal, and more
The mass participation element of the London Marathon has been cancelled due to Covid-19, but the elite race will take place - BBC
Round-Up: Olympics ‘to go ahead amid pandemic’, Tencent pushes for games streaming merger, PKL teams ‘reject Star offer’, and more
Next year's Tokyo Olympics will take place even if the Covid-19 pandemic is still underway, said Toshiro Muto, chief executive of the Games' organising committee
Round-Up: Fifa rejects Infantino investigation, Thai and Malaysian MotoGPs off, NBA reviews China training programmes, and more
Fifa said there is "no reason" for the Swiss criminal investigation into president Gianni Infantino, and he will continue in his role as normal
Riot Games backs out of sponsorship with Saudi city of Neom after fan backlash
Video game developer Riot Games has ended its sponsorship contract with Saudi Arabian city development project NEOM just one day after its announcement following a backlash against the deal from fans