Esports
ESL appoints co-chief executive, signs new Euronics deal
Germany-based esports tournament organiser ESL has named Craig Levine as its new co-chief executive and agreed a new partnership with electrical goods and home appliances retailer Euronics
Round-Up: Ballon d’Or cancelled, Japanese athlete abuse report, slimmed-down SEA Games, and more
Football's Ballon d'Or award for the world's best player, run by French magazine France Football, will not take place this year due to Covid-19
Round-Up: IOC to discuss “frugal” Olympics, Pressure mounts on Thai broadcaster, Pakistan cricket’s sponsorship deal, and more
The International Olympic Committee will meet today to discuss ways of pushing ahead with plans for a "frugal" Tokyo Games next year
IMG enlarges esports licensing footprint with Rocket League deal
The IMG agency has been appointed by video game developer Psyonix as the exclusive global licensing representative for its popular Rocket League title
Pantamera develops DreamHack esports sponsorship
Swedish recycling company Pantamera has extended and expanded its its sponsorship with esports organisation DreamHack
Round-Up: Russia fails to pay athletics fine, overseas IPL ‘likely’, Sha Tin Racecourse opens to punters, and more
World Athletics has halted the process allowing Russian track and field athletes to compete internationally as neutral athletes after Russian Athletics missed a deadline to pay a $6
Activision Blizzard to work with Excel Sports Management on sponsorship sales
Esports organisation Activision Blizzard has signed a contract with the US-based sports marketing agency Excel Sports Management to support its sponsorship sales process
Round-Up: Fifa’s $1.5bn relief fund, Chinese Olympic stream breaks 85m, DAZN Japan cable deal, and more
Fifa is investing $1.5bn (€1.3
Dentsu forms strategic partnership with esports group
Dentsu is increasing its esports footprint by establishing a strategic partnership with the Singapore-based Global Esports Federation to promote the development of esports
Verizon ramps up esports presence with LCS sponsorship
US-based mobile network Verizon has signed a three-year deal to sponsor Riot Games’ League of Legends Championship Series (LCS).
NBA 2K League adds four brands to make 13-strong roster
The NBA 2K League, the professional esports league co-founded by the NBA and Take-Two Interactive Software, has signed up four new sponsors – taking its roster to a record 13 sponsors for 2020.
Round-Up: Joshua-Fury deal, T20 World Cup decision delayed, US Open measures deter players, and more
Boxers Anthony Joshua and Tyson Fury have agreed terms for two world heavyweight title fights, promoter Eddie Hearn has said - Sky Sports
Mad Lions sign Kappa sponsorship and e-commerce deal
Esports team Mad Lions has signed up global sportwear company Kappa as its kit supplier.
As part of the deal, the brand will provide kit worn by all competitors across all Mad Lions teams in Europe
Levi’s and KitKat make esports sponsorship moves
Fashion brand Levi's has signed as a supplier of the Prime League, the official League of Legends league from Riot Games for all players in Germany, Austria and Switzerland
LG Electronics USA signs monitor and jersey deal with Evil Geniuses
LG Electronics USA has signed with esports organisation Evil Geniuses to make the consumer electronics company's LG UltraGear brand the team’s Official Gaming Monitor.
Round-Up: Esports fed appoints commercial commission, MotoGP Asian races decision, CAA signs ‘The Leech’, and more
The Singapore-based Global Esports Federation has appointed a Brand, Marketing, Commercial and Communication Commission featuring an array of experienced sports industry executives
Round-Up: F1 ‘will continue’ after a positive Covid-19 test, Top 14 season terminated, Team WE-Madame Figaro tie-up, PSL crisis, and more
Formula One will not cancel a race this season even if a driver tests positive for Covid-19, series chief executive Chase Carey has said - BBC
Pringles extends with ESL across multiple markets
Snack brand Pringles has extended its sponsorship of ESL esports competitions across multiple markets, including Germany, Poland and the Nordics