Esports

Mastercard has inked its first ever esports partnership with US developer Riot Games, maker of the hugely successful League of Legends series.

A leading sponsor of a Supercars team in Australia has invested a chunk of its marketing budget into three major esports sponsorships

Footwear and apparel brand New Balance has signed as the Presenting Partner of the F1 Esports Series – one of the key innovations introduced by Formula One owners Liberty Media to attract a younger audience t…

The Unicorns of Love esports team has signed a new jersey sponsorship with a German condom brand – the third non-endemic brand signed up by its marketing agency, Lagardère Sports, this year.

Esports company Gfinity has entered into a multi-season partnership with restaurant chain and pizza delivery company Domino’s.

Esports organisation ESL has entered into a partnership with German clothing brand Snipes.

Professional simulator hardware manufacturer Fanatec has agreed a deal to sponsor the Formula One motor-racing championship’s esports series.

German Bundesliga football club Borussia Dortmund has agreed a partnership with the eSports.com media platform, stating that the deal is an example of its ongoing strategy with regards to esports.
 

ELeague, the esports organisation operated by US media company Turner and the IMG agency, has signed a sponsorship deal with The Kraken Black Spiced Rum.

US telco AT&T has entered into a regional partnership with esports organisation ESL.

The ESL esports competition promoter has signed up DHL as the official shipping and logistics partner for its ESL One series.

Multinational telco Vodafone last month struck its third esports deal in the last 12 months, a multi-year deal with German esports promoter ESL.

Gaming controller manufacturer Scuf Gaming has entered into a partnership with the NBA basketball league’s new esports competition, the NBA 2K League.

Gaming products manufacturer HyperX has entered into a partnership with the NBA basketball league’s new esports competition, the NBA 2K League.

Esports organisation ESL has agreed a new international partnership with telco Vodafone.

PlayStation, the video game brand of Japanese consumer electronics company Sony, has been named as the presenting sponsor of the inaugural eMLS Cup, the new esports competition for North America’s Major League Soccer.