Cricket

Marylebone Cricket Club, which operates Lord’s cricket ground in London, has sealed a digital partnership with car service company Addison Lee.

Chinese mobile handset manufacturer Vivo has agreed to pay a huge increase to retain its title sponsorship rights for the Indian Premier League Twenty20 cricket competition.

Chinese telecommunications company Huawei has entered into a partnership with the Sri Lanka Cricket national governing body.

Swiss luxury watchmaker Hublot this month committed to a three-year deal with the International Cricket Council (ICC) after it had previously signed event-only deals with the federation.

Cricket West Indies (CWI) has entered into a partnership with sportswear company BLK.

Online sports betting company Sky Bet has signed a deal with English county cricket club Yorkshire to become its official betting and gaming partner.

Boundless, a company that offers deals and discounts for civil servants and public-sector workers, has agreed to serve as the main shirt sponsor of English County Championship cricket club Sussex during the 2017 T20 Blast Twenty20 tournament.

Money transfer and payment services company MoneyGram has agreed a deal to sponsor the Caribbean Premier League Twenty20 cricket competition.

English County Championship cricket club Lancashire has extended its kit partnership with sportswear company Kukri.

Swiss watchmaker Hublot has agreed a new partnership with the International Cricket Council.

French champagne brand Veuve Clicquot has agreed a deal with the International Cricket Council to sponsor this summer's Champions Trophy and Women’s World Cup events.

English county cricket club Yorkshire has extended its partnership with accountancy and advisory firm Mazars.

Golden Ale from Guinness, Pimm’s and Aspall have been named as the official ale, spirits and cider partners, respectively, of the International Cricket Council’s upcoming Champions Trophy one-day international event, which will take place in England and Wales.

Indian dairy products manufacturer Amul has agreed a deal to sponsor the New Zealand cricket team at this year’s Champions Trophy one-day international tournament.

Indian beer brand Kingfisher has reached an agreement with the International Cricket Council to serve as the official lager partner of this year’s Champions Trophy event.

Telecommunications company Robi has renewed its sponsorship of the Bangladeshi national cricket team after being awarded rights by the Bangladesh Cricket Board.