Hublot strikes long-term deal with ICC

Swiss watchmaker Hublot has agreed a new partnership with the International Cricket Council.

The deal will cover all ICC events through to 2020. Hublot will provide watches for the player of the match in the semi-finals and finals at major ICC events, as well as for the player of the tournament award.

In addition, Hublot will work with the ICC on a series of fan-focused activations that will run across the global governing body’s various digital channels.

Hublot previously worked with the ICC through one-off deals at key events such as the 2015 World Cup and the 2016 World Twenty20.

ICC chief executive David Richardson said: “The size, scale and reach of our sport and ICC events in key markets for Hublot means we can deliver significantly enhanced brand values to our partners through our cumulative global reach of almost five billion.

“Being able to present Hublot watches to the player of the match and player of the tournament at all ICC men’s and women’s events enables us to recognise outstanding contributions of these players in a meaningful way.”

Ricardo Guadalupe, Hublot chief executive, added: “This sport will round off our worldwide marketing presence. After partnering with the ICC Cricket World Cup 2015, the ICC World Twenty20 2016 and continuing to work with ambassadors such as Michael Clarke (Australia) and Rohit Sharma (India), I am especially delighted and proud that Hublot is the ICC official timekeeper partner.”