Cricket
New Zealand signs shirt sponsor for Champions Trophy
Indian dairy products manufacturer Amul has agreed a deal to sponsor the New Zealand cricket team at this year’s Champions Trophy one-day international tournament.
Beer partner signs on for Champions Trophy
Indian beer brand Kingfisher has reached an agreement with the International Cricket Council to serve as the official lager partner of this year’s Champions Trophy event.
Robi extends sponsorship of Bangladesh cricket team
Telecommunications company Robi has renewed its sponsorship of the Bangladeshi national cricket team after being awarded rights by the Bangladesh Cricket Board.
JP Morgan renews Lord’s sponsorship deal
Global financial services firm JP Morgan has renewed its sponsorship of Lord’s cricket ground and its media centre.
El Dorado renews partnership with Caribbean Premier League
The Caribbean Premier League (CPL) Twenty20 cricket competition has extended its partnership with rum brand El Dorado.
Cricket Ireland partners with Turkish Airlines
Cricket Ireland has signed Turkish Airlines as its headline sponsor for its senior men’s team.
Leasing Options extends Lancashire deal amid expansion plans
English county cricket club Lancashire has extended its partnership with car leasing company Leasing Options.co.uk.
Warwickshire partners with Molson Coors
English County Championship cricket club Warwickshire has agreed a sponsorship deal with brewing company Molson Coors.
Uber adds Mumbai Indians to IPL roster
Transportation network company Uber has extended its portfolio of commercial deals in the Indian Premier League Twenty20 cricket competition after entering into a partnership with the Mumbai Indians.
Somerset extends with title sponsor, Lancashire expands with partner
English County Championship cricket club Somerset has extended a title sponsorship agreement with St Austell Brewery, while rival team Lancashire has enhanced its partnership with online electricals retailer AO.com.
Intel partners with ICC to create first ‘smart’ cricket tournament
US technology giant Intel has agreed a deal with the International Cricket Council to serve as an innovation partner of this year’s Champions Trophy one-day international tournament.
IPL teams sign new partners for 2017 season
Indian Premier League Twenty20 cricket franchises Kings XI Punjab and Gujarat Lions have entered into partnerships with parcel service provider DTDC Express and ridesharing company Uber, respectively.
Hero Cycles becomes main sponsor of Kings XI Punjab
Indian bicycle manufacturer Hero Cycles has been unveiled as the new main sponsor of Indian Premier League Twenty20 cricket franchise Kings XI Punjab.
Gionee sets IPL first with Royal Challengers deal
Smart phone device manufacturer Gionee has struck a deal with Indian Premier League (IPL) Twenty20 cricket franchise Royal Challengers Bangalore to become its principal sponsor.
New Balance replaces Adidas as ECB kit partner
The England and Wales Cricket Board has today (Wednesday) confirmed a new kit partnership with US sportswear brand New Balance.
Delhi Daredevils extend shirt sponsorship deal with Mother Dairy
Indian milk products brand Mother Dairy has renewed its sponsorship deal with the Delhi Daredevils Indian Premier League Twenty20 cricket franchise.
Nestle signs CPL deal
Swiss food and drink producer Nestlé has signed a two-year deal with the Caribbean Premier League (CPL) Twenty20 cricket tournament.
Motorola links up with Rising Pune Supergiants
American telecommunications company Motorola has become the kit sponsor of the Rising Pune Supergiants Indian Premier League Twenty20 cricket franchise.