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Beer partner signs on for Champions Trophy

Indian beer brand Kingfisher has reached an agreement with the International Cricket Council to serve as the official lager partner of this year’s Champions Trophy event.

The one-day international tournament will take place in England and Wales from June 1-18.

Kingfisher will be the exclusive lager supplier at The Oval, Edgbaston and Sophia Gardens – the three host venues for the tournament. It will also serve as the exclusive lager at the Champions Trophy Fan Park.

Campbell Jamieson, the ICC’s general manager of commercial, said: “Kingfisher’s premium brand positioning and its Indian heritage makes it a superb fit for cricket and the ICC. Our commercial programme continues to go from strength to strength with significant interest from a wide range of global brands keen to connect with cricket fans around the world.”