Baseball
Red Sox extend with partner, Mariners pen renewal
The Boston Red Sox has extended a partnership with US-based airline JetBlue, while rival Major League Baseball franchise, the Seattle Mariners, has renewed its deal with cruise company Holland America Line.
Lixil links up with MLB’s Blue Jays
The Lixil Canada division of Japanese building materials manufacturer Lixil has entered into a partnership with North American Major League Baseball franchise, the Toronto Blue Jays.
MLB’s White Sox secure new beer partner
Mexican beer brand Modelo Especial has entered into a multi-year partnership with Major League Baseball’s Chicago White Sox.
Yankees partner with local real estate firm
Major League Baseball team the New York Yankees has entered into a multi-year partnership with real estate firm Halstead Property.
Rawlings teams up with World Baseball Classic
Rawlings Sporting Goods has agreed a deal to sponsor this year’s World Baseball Classic national team tournament.
Mets extend with W.B. Mason
Major League Baseball franchise the New York Mets has extended its partnership with office products retailer W.B. Mason.
Baseball is coming as MLB teams up with Game of Thrones
North America’s Major League Baseball has entered into a partnership with HBO that will centre on the promotion of the US pay-television broadcaster’s hit series, Game of Thrones.
New York Mets sign naming-rights partner for spring training base
Commerce technology company First Data has expanded its partnership with the New York Mets to take on naming rights to the Major League Baseball franchise’s spring training base.
Sponsors sign up for World Baseball Classic
Organisers of the World Baseball Classic have announced a host of sponsorship deals ahead of the 2017 edition of the national team tournament.
Pittsburgh Pirates sign naming-rights partner for spring training facility
Major League Baseball team the Pittsburgh Pirates has agreed a naming-rights deal with Lake Erie College of Osteopathic Medicine (LECOM) for its spring training ballpark.
Kansas City Royals pour renewal with beer partners
Major League Baseball franchise the Kansas City Royals has extended partnerships with US-based brewery MillerCoors and the Boulevard Brewing Company.
MLB’s Royals shop for Price Chopper partnership
US grocery store chain Price Chopper has entered into a partnership with Major League Baseball franchise the Kansas City Royals.
MetLife takes naming rights to Japanese ballpark
Insurance company MetLife has agreed a deal with the Seibu Lions to take on naming rights to the Japanese Professional Baseball League team’s home ballpark.
Chicago Cubs toast Jim Beam partnership
Major League Baseball franchise the Chicago Cubs has entered into a partnership with bourbon whiskey brand Jim Beam.
Pure Michigan extends partnerships with Detroit Tigers, MIS
Pure Michigan, a campaign focused on promoting tourism in the US state, has extended deals with Major League Baseball’s Detroit Tigers and the Michigan International Speedway (MIS) motor-racing venue.
MLB’s Brewers shop for Kwik Trip renewal
Major League Baseball franchise the Milwaukee Brewers has signed a multi-year extension to its partnership with local convenience store chain Kwik Trip.
Under Armour and Fanatics strike MLB kit deal
US sportswear brand Under Armour has today (Monday) secured its first-ever uniform deal with a professional league under a 10-year partnership with Major League Baseball that will include sports merchandise firm Fanatics.
Baseball New Zealand lifts off with United Airlines
United Airlines has become the lead commercial partner for Baseball New Zealand.