Mexican beer brand Modelo Especial has entered into a multi-year partnership with Major League Baseball’s Chicago White Sox.
Terms of the deal were not disclosed, but it was confirmed that Modelo Especial will serve as the official import beer of the team.
Modelo Especial will also receive prominent branding exposure inside the team’s Guaranteed Rate Field ballpark, while a branded bar space will open on the left field concourse at the venue.
In addition, Modelo Especial will serve as the presenting sponsor of the team’s Hispanic Heritage Night and Fireworks on September 22, as well as the annual Field of Greens golf outing on July 17.
Modelo Especial is brewed, imported and marketed for the US by Constellation Brands.