Baseball

Miller Lite has sealed a multi-year partnership with Major League Baseball to become the competition’s official beer partner in Canada.

US-based brewery MillerCoors has opted to expand its existing partnership with Major League Baseball franchise the Atlanta Braves.

The Hartford, a leading American insurance company, has become a sponsor of North America’s Major League Baseball (MLB).

Apparel company New Era is using its sponsorship of Euroleague Basketball to help its goal of becoming the number one headwear brand in the world.

Major League Baseball’s restructuring of its commercial offering was key to securing its first insurance partner since 2012, experts said.

Car insurance brand Esurance is focused on increasing brand awareness through its exclusive auto partner deal with Major League Baseball.

Automotive and motorcycle insurance company Esurance has agreed a multi-year deal to become the exclusive auto insurance partner of Major League Baseball.

Private secure communications solutions company Vysk Communications has signed a sponsorship deal with Major League Baseball team the New York Mets.

US Major League Baseball franchise the St. Louis Cardinals has secured commercial partnerships with Missouri-based car hire company National Car Rental and sports goods retailer Academy Sports + Outdoors.

Japanese tyre manufacturer Toyo Tires has entered into a partnership with Major League Baseball franchise the Boston Red Sox.

German automotive giant Audi has secured a long-term partnership renewal with Major League Baseball team New York Yankees.

US-based Southwest Airlines has moved to expand its presence in Major League Baseball by entering into a partnership with the Los Angeles Dodgers.

Online fantasy sports company DraftKings has agreed a multi-year extension to its partnership with Major League Baseball, which has also renewed terms with four of its leading on-field apparel providers.

South Korean tire manufacturer Nexen Tire has opted to extend its partnership with North American Major League Baseball franchises the LA Dodgers, Texas Rangers, Detroit Tigers and the LA Angels.

MLB baseball franchise the Detroit Tigers has agreed a multiyear sponsorship deal with US tyre manufacturer Falken Tire.

Skincare products company Blue Lizard Australian Suncreen has entered into partnerships with MLB baseball teams the Chicago Cubs and the New York Yankees.

Sportswear apparel provider Majestic Athletic has extended a partnership with Major League Baseball Properties in North America.