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Lixil links up with MLB’s Blue Jays

The Lixil Canada division of Japanese building materials manufacturer Lixil has entered into a partnership with North American Major League Baseball franchise, the Toronto Blue Jays.

Terms of the multi-year deal were not disclosed, but it was confirmed that Lixil will serve as an official partner of the Canada-based team and benefit from brand placement inside the Blue Jays’ Rogers Centre ballpark.

Lixil will also have access to opportunities such as in-stadium initiatives, as well as point-of-sale promotions in major retailers across Canada.

To mark the partnership, Lixil will host an exclusive customer event at the Blue Jays’ training games this week at the Olympic Stadium in Montreal, Canada.