Baseball
Yankees team up with Panasonic
Major League Baseball franchise the New York Yankees has entered into a partnership with Japanese consumer electronics company Panasonic.
Deutsche Telekom: Emphasis on brand image and showcasing services
German telecommunications company Deutsche Telekom and its mobile network brand T-Mobile is using sponsorship to improve its market share in key markets and to boost brand awareness and sales
Uber adds Miami Marlins to sponsorship roster
Major League Baseball franchise the Miami Marlins has entered into a multi-year partnership with transportation network company Uber.
Columbia Winery signs up with MLB’s Mariners
Major League Baseball franchise the Seattle Mariners has agreed a partnership with Washington-based Columbia Winery.
Church & Dwight renews MLB partnership
US household product manufacturer Church & Dwight has renewed its sponsorship deal with Major League Baseball.
MLB’s White Sox signs up beer partner
Major League Baseball franchise the Chicago White Sox has agreed a partnership with local brewery Revolution Brewing.
National Car Rental adds Red Sox to MLB roster
Major League Baseball franchise the Boston Red Sox has entered into a partnership with vehicle rental firm National Car Rental.
MLB’s Phillies sign beer partner
Major League Baseball franchise the Philadelphia Phillies has entered into a partnership with the Yuengling & Son brewery.
MLB partners with trucking firm
North America’s Major League Baseball has entered into a partnership with trucking firm Old Dominion Freight Line.
Geico: Brand visibility key to digital sales strategy
Geico is the largest media buyer in the car insurance sector, spending $1bn (€937m) on advertising in 2016.
White Sox partner with local IT firm, Papa John’s adds Mets to MLB roster
Major League Baseball franchises the Chicago White Sox and New York Mets have entered into partnerships with local IT solutions company Proven Business Systems and pizza delivery company Papa John’s, respectively.
Yankees open new sponsor category with HotelTonight deal
Last-minute hotel booking mobile application HotelTonight has partnered with Major League Baseball franchise the New York Yankees for the 2017 season.
MLB replaces Pepsi with Coca-Cola
Major League Baseball has entered into a partnership with soft drinks giant Coca-Cola, bringing to an end the North American league’s relationship with rival company PepsiCo.
Royals announce deals for new season, White Sox partner with breweries
Major League Baseball franchise the Kansas City Royals has announced a number of sponsorship deals for the 2017 season, while rival team the Chicago White Sox has agreed partnerships with four local breweries for the new campaign.
MLB signs first hot dog sponsor, partners with lifestyle brand
Major League Baseball has agreed a sponsorship deal with fast food restaurant chain Nathan’s Famous, while the North American league has also entered into a partnership with lifestyle brand The Honest Company.
Red Sox extend with partner, Mariners pen renewal
The Boston Red Sox has extended a partnership with US-based airline JetBlue, while rival Major League Baseball franchise, the Seattle Mariners, has renewed its deal with cruise company Holland America Line.
Lixil links up with MLB’s Blue Jays
The Lixil Canada division of Japanese building materials manufacturer Lixil has entered into a partnership with North American Major League Baseball franchise, the Toronto Blue Jays.
MLB’s White Sox secure new beer partner
Mexican beer brand Modelo Especial has entered into a multi-year partnership with Major League Baseball’s Chicago White Sox.