Badminton

It has been yet another excellent sporting summer and an excellent summer for sports sponsorship. This month's Insider brings you seven of the top sponsorship stories from August

A further two brands are expected to sign on as sponsors of the Badminton World Federation’s Major Events in the coming months, with the federation having settled on a target of five brands for what is a new sponsorship category.

Telecommunications firm Vodafone India has been announced as the title sponsor of the new Indian Badminton League competition.

Chery Automobile has agreed a deal with the Badminton World Federation to become an official partner of the world governing body for a number of major tournaments.

Adidas will sponsor Badminton England's London Grand Prix for the next three years.

Badminton’s popularity in China drove lucrative deals by the Badminton World Federation last month with sportswear brand Li Ning and energy drinks brand Red Bull China.

THE SPORTS MARKETING agency behind the award-winning Axiata Cup badminton tournament in Southeast Asia will continue to develop its ground-breaking activation programme for the event’s second series i…