Not-for-profit credit co-operative Scott Credit Union has reached a three-year sponsorship deal to become the official credit union of NFL American football team the St Louis Rams.
Japanese automotive firm Toyota has signed a renewed and expanded sponsorship deal with NFL American football franchise the Indianapolis Colts.
NFL American football team the Tampa Bay Buccaneers has renewed its commercial partnership with regional newspaper the Tampa Tribune.
NFL American football team the San Francisco 49ers has announced a multi-year partnership with multi-national food and beverage company PepsiCo.
NFL American football team the Jacksonville Jaguars has agreed a five-year sponsorship deal with Florida-based supermarket chain Publix.
NFL American football franchise the Dallas Cowboys have confirmed that they have entered into a stadium naming rights partnership with telecommunications company AT&T.
NFL American football franchise the New York Giants has announced a new partnership with Quest Diagnostics that will include naming rights to the team’s headquarters and training facility.
American football teams the Denver Broncos, Seattle Seahawks and Jacksonville Jaguars have agreed sponsorship deals ahead of the new NFL season.
NFL American football franchise the Dallas Cowboys are close to agreeing a stadium naming rights deal with telecommunications company AT&T, according to US news sources.
NFL American football franchise the Buffalo Bills has made waste management company Republic Services its official waste services provider.
American football franchise the Philadelphia Eagles has agreed a five-year partnership with insurance company Johnson, Kendell and Johnson which will run through the 2018 NFL season.
Coffee chain Tim Hortons has secured the naming rights to the new stadium of Canadian Football League American football team Hamilton Tiger-Cats in a wide-ranging 10-year deal.
NFL American football franchise the Buffalo Bills has announced a new long-term agreement with New York State energy services company BlueRock Energy.
Yahoo! has signed up as the latest sponsor of the San Francisco 49ers’ new Levi’s Stadium after agreeing a 10-year deal with the NFL franchise.
The role of NFL official headset partner could be permanently sidelined following the league’s $400m, five-year Game Console, Tablet and PC Operating System deal with Microsoft, from 2013.
Jerry Richardson, owner of National Football League (NFL) franchise the Carolina Panthers, has secured the naming rights to the University of North Carolina’s (UNC) new American football stadium in a deal worth $10m (€7.67m).
Nationwide Insurance has agreed a new sponsorship deal with the Dallas Cowboys in a partnership that will begin with the sponsorship of the National Football League (NFL) side’s pre-season game against the Cincinnati Bengals on August 24.
American football’s NFL has agreed a four-year extension, from 2014-15 to 2017-18, to its partnership with telecommunications company Verizon.
The NFL has secured a new partnership with Microsoft worth $400m (€310m) over five years, according to widespread US media reports.
DirecTV Sports and its Root Sports regional sports network has agreed a multi-year rights deal with the Mountain West US college sports conference.
The San Francisco 49ers have agreed a 20-year, $220.3 million (€168.2 million) stadium naming rights deal with Levi Strauss.