American Football
Packers sign partner for tailgate project
NFL American football team the Green Bay Packers has partnered with sausage producer Johnsonville to launch a permanent tailgate structure in the car park of its Lambeau Field home stadium.
Seattle Seahawks secure extension with American Express
Financial services company American Express has extended its partnership with NFL American football team the Seattle Seahawks.
Uber: Major league ambitions with city sports teams
Dallas Cowboys on the right road with new partner
US collision repair company Caliber Collision has entered into a partnership with the Dallas Cowboys NFL American football franchise.
Pac-12 signs first-ever presenting sponsor for football showpiece
The Pac-12 US college sports conference has named retail gas brand 76 as the presenting sponsor of its showpiece Football Championship Game in a multi-year agreement.
Scana energises new Atlanta Falcons stadium
Natural gas marketer and energy supplier Scana Energy has signed on as a founding partner of Mercedes-Benz Stadium, the future home of NFL American football team the Atlanta Falcons.
Hublot times it right with New York Giants partnership
Swiss watchmaker Hublot has entered into a partnership with NFL American football franchise the New York Giants.
Uber adds Lions to NFL portfolio
NFL American football team the Detroit Lions has entered into a partnership with transportation company Uber.
Minnesota Vikings brew partnership for new stadium’s regular season debut
NFL American football franchise the Minnesota Vikings has entered into a partnership with coffee retail chain Caribou Coffee.
China Arena Football League signs equipment partner
US sports equipment manufacturer Xenith has agreed a supplier partnership with the China Arena Football League, the country’s first professional American football league.
NFL’s Rams finalise roster of top-tier sponsors
The Los Angeles Rams NFL American football franchise has completed its roster of top-tier ‘homecoming’ sponsors by securing deals with cloud-based learning solutions and talent company Cornerstone OnDemand, US telecommunications firm AT&T and Korean automotive company Hyundai.
49ers and Ravens sign up partners for new NFL season
The San Francisco 49ers and Baltimore Ravens NFL American football franchises have agreed new partnerships ahead of their opening games of the 2016-17 season in the coming days.
NFL hauls in Ford partnership
The NFL American football league has entered into a three-year partnership with US automotive manufacturer Ford.
MAC fills up with Marathon Petroleum renewal
US petrol provider Marathon Petroleum has extended its sponsorship deal with the Mid-Atlantic Conference (MAC) national college sports organisation.
Rams broker Wells Fargo partnership
The Los Angeles Rams NFL American football franchise has entered into a partnership with financial services company Wells Fargo.
Lincoln to provide Cowboys with smooth ride
The Dallas Cowboys NFL American football franchise has linked up with luxury car manufacturer Lincoln.
Eagles order extension with McDonald’s
NFL American football franchise the Philadelphia Eagles has renewed its partnership with fast-food giant McDonald's.
Miami Dolphins take a ride with Uber
NFL American football franchise the Miami Dolphins has entered into a partnership with transportation company Uber.