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NFL’s Rams finalise roster of top-tier sponsors

The Los Angeles Rams NFL American football franchise has completed its roster of top-tier ‘homecoming’ sponsors by securing deals with cloud-based learning solutions and talent company Cornerstone OnDemand, US telecommunications firm AT&T and Korean automotive company Hyundai.

Cornerstone has signed a multi-year deal to become a homecoming partner and the official talent management partner of the team. The company will also provide the Rams with software to support the recruitment, training and management of staff.

The firm will also benefit from in-game and post-game branding, various digital and print advertising, and will also sponsor the ‘Rookie Spotlight’ video feature.

In addition, Cornerstone will become a 2017 and 2018 Rams Draft Sponsor and have branding placed in the team’s draft room and on social media campaigns.

Meanwhile, the Bizjournals.com website has reported that AT&T and Hyundai have also signed up as homecoming partners. Both deals will run for a period of three years.

Hyundai has agreed a non-exclusive deal that will fit with existing agreements with the NFL and five other teams in the league.

American Airlines, Albertsons, Anheuser-Busch, Banc of California, Cedars-Sinai Medical Center, Corona and Vivid Seat also serve as homecoming partners of the Rams.